One month ago, I started my internship at Cleverwood. During this period I learned a lot about new ways of working, digital marketing and social media.
But first let me introduce myself. My name is Stéphanie Desmet and after graduating in journalism at the Artevelde University College in Ghent, I chose to do something different: marketing. It’s with this background, and the desire to combine the two studies, that I applied for an internship at Cleverwood. A choice I haven’t regretted! But why tell you when pictures say more than words?
In 2009, I started a #noemail programme in my company, Cleverwood, forcing everyone to work with collaborative tools. When I say everyone, I really mean every single one of us! It took quite the effort, but the entire team of consultants as well as our clients are now invited to interact exclusively via our 2 social collaboration platforms: Basecamp for any project-related content and blueKiwi for all other conversations, such as R&D and knowledge sharing discussions, CRM activities, HR management, exchanging fun stories, organising marketing activities and other interaction on various levels, from the board to the entire team of consultants.
After a quick round table, Christophe guided us through Google Analytics and shared a bag full of tips and tricks to setup correctly a Google Analytics account. Most important thing we learned: think before you act. Before installing Google Analytics on any website, define your KPIs. What do you want to measure, what is important for your business and how do you want to measure your results are questions anyone should ask himself to not miss key information in your analytics results. In the end, it all comes down to measuring the right data. || Read more
Supermarket Delhaize recently flooded Belgian Twitter timelines with recipes in the form of a contest. It’s an example of how many companies nowadays are using Twitter as a marketing vehicle to increase their brand awareness, and ultimately collect data. In addition to our previous blog post on this topic, we think it’s valuable to look at some recent Belgian examples. || Read more