Enriched video: added value for the web

By Stijn Vogels on 16 May 2012 in Friday Session | 2 Comments

Why should we care about online video? Just take a look at the metrics of time spent on watching videos online and you will understand why more and more brand advertisers include digital video in their campaigns. To discover more about videos and their added value for the web, we invited Elie Casamitjana from RichCast for an interactive Friday Session. → Click to continue reading…

Facebook Timeline: Cleverwood consultants quoted in Trends

By Stijn Vogels on 10 May 2012 in Cleverwood | 1 Comment

A recent article in Trends detailed the newest features of Facebook by journalist Lara van Dievoet. Following our presentation of The Next Facebook: Timeline Update earlier last month, Lara was so generous to quote Cleverwood consultants Christelle Deliens and Stijn Vogels in her article. → Click to continue reading…

The Basics of Social CRM

By Stijn Vogels on 17 April 2012 in Friday Session | 2 Comments

Combining social media with your CRM seems like the goose with the golden eggs of our time. To get a better grip on this complex world of data, we invited Jeroen Van Godtsenhoven from the SAS Institute to guide us through the wide world of customer relationship management related to social media. → Click to continue reading…

The Next Facebook: Timeline Update

By Stijn Vogels on 4 April 2012 in Friday Session | 1 Comment

On March 30th, Facebook updated all pages to the new ‘timeline’ design. This was announced a month in advance. Yet still, a lot of companies were unsure which changes this update with bring along, and how exactly it would impact their brand.

To explain the changes and answer all questions from our clients we organised a Friday Session. Christelle Deliens and Stijn Vogels guided the audience through the new Facebook, with focus on the following questions:

• What can you expect from Timeline for Brands?
• What are Facebook’s motives behind the facelift?
• What does this mean for future brand management on Facebook?

→ Click to continue reading…