Cleverwood enabling Girl Geek’s low pound shopping in London
Fabian Tilmant | Friday, March 13th, 2009 | mobile advertising
Tomorrow, Brussels and Paris Girl Geeks go to London, kindly invited by Eurostar to enjoy low pound shopping and a gathering with London Girl Geeks. Cleverwood, in partnership with Rolling Talks, designed, adviced on technologies and managed the whole project for Eurostar.
Based on our know-how of the mobile usage in Belgium and the very short timing, Cleverwood decided to propose a mobile site, designed for most smartphones and using advantages of open API applications on the web. Mixing power of Twitter to spread the word and add some virality to the messages created during the event, possibilities related to Flickr geo-location and Eurostar favorite places in London located on Google Maps give a great cocktail focussed on ladies locations, their pictures and, of course, their conversations.
All this in a very intuitive and navigation-free interface guiding the Girls at each step to the logical possibilities.
A web interface (www.eurostar.com/girlsgeeks) has been set up as well in order for the non-invited people to follow their trip, their tips, their discoveries… All messages will be automatically transferred as well to their Twitter account using the #GGSL tag. Check it out!
6 Comments to Cleverwood enabling Girl Geek’s low pound shopping in London
[...] are very excited at G2F that we could work together with Cleverwood and Rolling Talks on this great project for [...]
March 14, 2009
[...] Cleverwood enabling Girl Geek’s low pound shopping in London [...]
March 15, 2009
[...] aan Clo, Caroline, Eurostar, Mobile Vikings, Cleverwood, alle deelnemende [...]
March 20, 2009
[...] The new models set up by these innovative companies take into account new trends initiated on the web such as integrated content, brand conversation or interactive direct marketing. Contact-based models are slowly but surely falling apart due to the flood of information customers are submitted to and technological evolutions that allow capturing customers’ feedback and estimating brands’ value almost instantly. New models using brands in a more clever way, reaching a real win-win-win between the media, the advertiser and the consumer will rise and bring closer a product to its communication. On top of this brand/product/communication layer, a new service layer will bring more value to the consumer and allow the brand to better differentiate itself on the market. Just like we did for Eurostar. [...]
March 28, 2009
[...] a total success for this new mobile application we developed in collaboration with Cleverwood and Rolling Talks for Eurostar. More than 700 messages were posted by the Girls Geeks during their [...]
April 19, 2009
[...] the detailed article if you want more information about this application. Cleverwood Friday Session on Eurostar Girly [...]
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- Happy to announce that Caroline Maerten (@RollingTalks) joins Cleverwood to lead the Social Media Business Unit : http://bit.ly/dwKRt7 3 days ago
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March 13, 2009