What women want… in Mobile?

By Christelle Deliens on 23 April 2009 in Trends Session | 2 Comments

Everyday, brands are exploring new ways of engaging conversations with their consumers. And Mobile, the fastest growing media, is one of them.

Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect?

How different are the female expectations when it comes to mobile marketing? In our next Trends Session, we’ll help you understand: What women want… in Mobile

On May 7th, Cleverwood invites the major actors in the mobile market to talk about the growing importance of mobile media for women.

Program

• 18:00 – Introduction, Olivier Beaujean – CEO Cleverwood.
• 18:10 – Segmentation in Mobile, Fabian Tilmant – Head of mobile and senior consultant Cleverwood.
• 18:30 – Mobile usage: what women do, what women want, what women expect, Melanie Mc Cluskey, Director Customer Intelligence Center Belgacom Group.
• 19:00 – Mobile as a media – How to provide information, inspiration, social awareness & participation and entertainement to women segment, Carole Lamarque – Mobile Business Unit Manager Sanoma Magazines Belgium.

• 19:30 – Q&A, Conclusion & wrap-up: Fabian Tilmant and Olivier Beaujean.
• 19:45 or a bit later – Networking drink.

Practical details and subscription

Tags: advertising, Carole Lamarque, Melanie Mc Cluskey, mobile, user experience, women

2 Comments to What women want… in Mobile?. Click to add your comment now!

Soledad Pons
May 8, 2009

Would love to know about this? Are you going to post the debrief? Regards from Madrid!

admin
May 8, 2009

Hi Soledad,

sure it will be posted soon on the blog. Regards from Brussels!