What Women Want… in Mobile

By Christelle Deliens on 11 May 2009 in Trends Session | 2 Comments

Here is a quick debrief of our Mobile Marketing Trends Session held on May 7th : What women want… in Mobile?

Because we are all different, we love different brands, we use our devices in different ways, Fabian Tilmant started by highlighting the importance of segmentation in mobile .

The first speaker, Mélanie Mc Cluskey (Director Customer Intelligence Center at Belgacom),  detailed us the Mobile usage: what women do, what women want, what women expect. She clearly understood what they want and what they don’t. ” Successful mobile initiatives and applications will have to answer the expressed and unexpressed women needs” said Mélanie.

Carole Lamarque, Business Unit Manager – Mobile at Sanoma Magazines Belgium, discussed the mobile marketing business models, the adoption strategies,  the long term opportunities in the belgian market and highlighted various advertising models.

She gave 3 mobile cases examples : Flair Mobile, Elle Mobile and Eurostar.

Olivier Beaujean concluded with a list of examples to show how cleverwood can help brands and media groups finding New Ways of using those media, before inviting the guests to the traditional networking drink.

If you missed the session, don’t worry you will find the full slides here, all pictures on Flickr and below a video summary from the Agence Wallonne de Télécommunication (AWT).

Tags: advertising, Carole Lamarque, Melanie Mc Cluskey, mobile, new ways of, user experience, women

2 Comments to What Women Want… in Mobile. Click to add your comment now!

Dominique LABIE
May 22, 2009

Not only do we need to think what women want, we also need to think how to communicate with them!

See the New York Times article:

What do women want in a laptop?

http://bits.blogs.nytimes.com/2009/05/14/what-do-women-want-in-a-laptop/

Dominique.