Mobile Monday on Mobile Social Media with the participation of BNP Paribas Fortis
2010
What rimes with social media rimes with Cleverwood. This time, we were the proud organisator of the Mobile Monday that took place at Corelio. For this special edition, we meticulously choose the speakers and gave the opportunity to the #momobxl community to « broadcast » their tweets during the event on a second screen (thanks to TweetWall Pro). Check the tweets!
As for the content, we begun with 3 speakers about the mobile social media (« From WAP to APP », « Internet of things and social media – when digital meets physical » and « How to implement social media in your Mobile strategy ») and ended with BNP Paribas Fortis who presented their Mobile Banking brand new system.
A) Mobile Social Media
1. Christophe Chatillon from Tapptic: “From WAP to APP”
Christophe Chatillon gave us a nice overview of the actual mobile social media environment, its evolution and the Tapptic strategy. He demonstrated that social aspect in mobile is not new. We must not forget that mobile was, at the beginning, a social device (duh!). From the 1.0 to the 2.0, Christophe Chatillon gave us a look at the evolution of the mobile and its social aspects: from the mobile social gaming to geo-social culture and much more. The social media in the mobile might be a revolution but we have to reconsider the actual situation: nowadays only 17% of the Belgians have a smartphone. There is huge potential in mobile social media but there still subsists a need to take opportunities and find new ways to learn from interactions. Tapptic is taking a part of this (r)evolution! In fact, Christophe Chatillon demonstrated it with his work (download his white paper on mobile web, apps and web apps)!
2. Marie du Chastel from Getyoo: “Internet of things and social media – when digital meets physical”
Marie du Chastel from Getyoo presented “Internet of things and social media: when digital goes physical”. It was a nice way for them to present their product, the Getyoo Key, a sort of usb-key/detector. She demonstrated that physical objects can interact with our lives, like the twitter plant that tweets when it doesn’t have water anymore. Anyhow, they seriously aimed to link their product to the social media, by presenting different situation of using their products (during fairs, business workshops…). She presented the Getyoo Key as the revolutionary object that can prevent visitors to have tons of flyers, business cards… But isn’t it obvious that a physical object, such, as business cards are, in certain way, our best “reminder” to a person?
3. Louis Jonckheere from In the Pocket: “Mobile Social Media – how to implement social media in your Mobile strategy”
Have you heard of “mobile agencies”? If you have, then you must know our 3rd speaker from Gent (BE), Louis Jonckheere from In the Pocket. They basically help advertisers, brands and organization to use mobile channel in a more effective way. We sure keep in mind Louis Jonckheere‘s strategic approach which was interesting to discover that we’re all “object” in the social media. The efficiency was found, for In the Pocket, in the balance between the intrinsic and extrinsic motivators by implementing some simple steps in the strategy. The different steps are definitely clear and efficient, like the Samsonite example! This presentation finally presents us the importance of a solid strategy which is the key to success…
B) BNP Paribas Fortis Mobile Banking
By Kurt Bleyen, Steve Deplacie and Bart Van Den Kieboom
After explaining the issue of having more and more customers logging into their homebanking via their smartphones, BNP Paribas Fortis decided to go Mobile! They gave us the opportunity to discover the BNP Paribas Fortis Mobile Banking “package”.
The 3 new platforms regroup a public site, an AR apps and a secured transactional device. It looked simple, quick and more important FREE! After facing a lot of technical challenges, there are still some things to be improved (javascript, the convergence in one unique websites etc.) but come on, it’s the FIRST version in Belgium!
The launch of this app is the first step to a series of future enhancements.
C) Conclusions
What we sure remember is the variety of out speakers’ subjects and the particular “tweeting” atmosphere that we only get with the momobxl community! We, at Cleverwood, are very fond of Mobile Social Media, but are you following us? Or do we need to put boundaries on what our smartphones can/can’t do?
See all the pictures