Celebration time – 4th anniversary of Cleverwood

By Pieter Maenhout on 16 December 2011 in Trends Session | No Comments

Thomas Edison once said “There is a time for everything”. At Cleverwood the time was come to gather our network of friends, clients, consultants and partners to celebrate our 4th anniversary.

Future ahead

With the Tweets flying by on the TweetwallPro, Olivier Beaujean, Managing Partner of Cleverwood, welcomed everyone on this rather special 6th Trends Session. During his welcome word, a moment was reserved to highlight the 3 Cleverwood pillars – Knowledge sharing, Flexibility and Collaboration - that played a major role in the 4 years of growth. In those 4 years, Cleverwood worked with over 60 clients and 80 consultants on New Media missions, with focus on web, mobile, social media and other digital channels.

After Olivier’s introduction, Caroline Maerten, Partner and Head of Social Media, summarized the year 2011  in terms of Social Media projects, with 11 new clients who chose Cleverwood as their partner to work on innovative Social Media activities. She then did a quick fast forward and shared her vision on the evolution of New Media and detailed some of the many opportunities for Social Media in 2012 to develop cross-departement Social Media activation programs.

Social Foot

We promised to combine fun and knowledge sharing : Pieter Maenhout, Junior Consultant, worked for several months on an overview on how Football clubs in Belgium use social media. The main goal of this research was to understand how professional football clubs in Belgium use social media. Not by looking at numbers of Facebook fans and Twitter followers, but by exploring the field, by visiting clubs and interviewing communication and marketing managers. During an interactive presentation, Pieter provided the context for the white paper he wrote and detailed two different topics: Football fan engagement and what brands can learn from this engagement.

You can view the presentation and dig into the results of the white paper via his blogpost. In case you feel the urge to discuss the topic or results, you can keep the conversation ongoing via #SocialFoot.

Social Food

As mentioned in one of the tweets in the audience, after the session the hashtag changed slightly from SocialFoot to Socialfood. We enjoyed the delicious drinks and food delivered by Artfood.

Last but not least, we want to thank everyone who contributed to this success so far. Can’t wait for the 5th anniversary!!

Tags: #SocialFoot, Football, sports, whitepaper

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