Football and Social Media in Belgium
By Pieter Maenhout on 12 December 2011 in New (ways of using) Media, Trends Session | 23 Comments
Football and social media in Belgium
Cleverwood white paper by Pieter Maenhout.
As announced in my previous blogpost, I’ve worked for several months on an overview on how Football clubs in Belgium use social media. Today it seems like most companies and brands are conquering their fear of social media, one step at a time. They realize that online presence and reputation matters. A multi-million business like the professional football world can not leave behind.
The main goal of this whitepaper is to understand how professional football clubs in Belgium use social media. Not by looking at numbers of Facebook fans and Twitter followers, but by exploring the field, by visiting clubs and interviewing communication and marketing managers. 13 out of 16 first division clubs agreed to talk to me. The data you find in this white paper is varied and covers different aspects of social media.
On the 5th of December, during a Cleverwood Trends Session to celebrate the 4th anniversary of Cleverwood, I’ve presented some of my findings. My main objective of the day was to make people aware of what real fan engagement and passion is all about. The presentation create context, the white paper delivers the data.
Football and Social Media in Belgium
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Enjoy reading, we’ll hope it inspires you and let’s keep the conversation ongoing on Twitter via #SocialFoot. Please do not hesitate to contact us for any request.
23 Comments to Football and Social Media in Belgium. Click to add your comment now!
Yes! Whitepaper available now. Football and Social Media in Belgium http://t.co/LYv8TuSR via @cleverwood #socialfoot
Football and Social Media in Belgium http://t.co/WpI4t3Kn via @cleverwood
SvenDecember 13, 2011
About fansourcing, you could mention SONG4RSCA. That has been an awesome project to work on. http://song4rsca.be & result http://www.youtube.com/watch?v=xYQZOJy7cN8
Cheers
Hello Sven!
Thank you for your reaction.
That’s indeed a great (Belgian ;-)) example of fansourcing. Do you see an opportunity for clubs to crowd source and even collaborate on a structural basis with their fans? And if so, how far can you involve your fans?
Cheers
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/21t66Rmu
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/YD7aGXYa
December 14, 2011
[...] Football and Social Media in Belgium | New (ways of using) Media, Trends Session | Cleverwood On the 5th of December, during a Cleverwood Trends Session to celebrate the 4th anniversary of Cleverwood, I’ve presented some of my findings. My main objective of the day was to make people aware of what real fan engagement and passion is all about. The presentation create context, the white paper delivers the data. Download the whitepaper The main goal of this whitepaper is to understand how professional football clubs in Belgium use social media. [...]
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/KiUGRhey
Football and Social Media in Belgium http://t.co/zmB54WRD via @cleverwood #digisports
@YvesKallaert as discussed, here is our white paper “Football and Social Media in Belgium” by @PieterM23 hope you’ll enjoy! ow.ly/7WAkp
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/dWYTVhLE
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood. cc @xavierthiriaux http://t.co/TpJOcE84
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/2uM0afT3
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/kIrcjutN
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/suqX8HTc
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/N9Rml1mj
@davy_v Het volledige rapport kan je trouwens hier downloaden: http://t.co/zmB54WRD
@DanielMclaren According to my research, 38% of the Belgian football clubs plan to invest more money/resources in SM. http://t.co/zmB54WRD
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/ruTod5uj
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/7XGzlAoi
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/F1Nk9HJJ
I’ve just downloaded: Football and Social Media in Belgium by @PieterM23 for @cleverwood #SocialFoot http://t.co/WDQsDAIJ
Football and Social Media in Belgium http://t.co/8fDtpu2e via @cleverwood
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December 12, 2011