Cleverwood

Olivier Beaujean interviewed by Bfm Today

By Christelle Deliens on 3 February 2010 in Cleverwood, New (ways of using) Media | Comments Off

Olivier Beaujean was interviewed by Bfm Today at the Devcom 2010. During the interview, he explained the importance of a social media presence for a company and explained a client case realized by Cleverwood for NESCAFÉ® Dolce Gusto®. Check it out!

Is Digital Signage a natural evolution of Outdoor Communication or a new media?

By Christelle Deliens on 18 January 2010 in Friday Session | 1 Comment

We started this New Year with a very interesting  Friday Session about Digital Signage.

There are more and more digital screens everywhere, in the streets, in restaurants, in cafe’s, in fitness, in cinema’s, in malls. Is it a natural evolution of Outdoor Communication or is it a new media?

Bertrand Prignon came to explain his point of view, his definition of what’s the Digital Signage, how it will affect our lives in the future and the world of advertising.

Regarding the outdoor advertising, Digital Signage gives for the first time the opportunity to enrich this kind of advertising with content.

During the session, we had an interesting discussion about companies who have been the first to use the Digital Signage and their Business Model (success and failures).

The challenge of the Digital Out of Home is the necessity to integrate
participative engagement with added value (relevant content, location based service, time based information and revelant advertising).

According to Bertrand, the equation to be resolved is to:

• find the good places
• choose an efficient CMS (Content Management Service),
• balance the right combination between info and service
• and combine it with the right advertising.

Although the current take-up of Digital Signage in Belgium is still at its beginning, everyone was clearly convinced that, as soon as a good business model will be found, it will take off rapidly.

Want to be the next one to be the speaker at a Cleverwood friday session? Let us know.

If you missed the session, you will find below the entire presentation. You can also see it on SlideShare. For the pics,  it’s on Facebook and Flick’r.

Last Friday Session of the Year + X-mas drink!

By Christelle Deliens on 28 December 2009 in Friday Session | Comments Off

Last Friday, despite the snow and a difficult access to the office, Jurgen Noel came to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives.  He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren’t like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important. → Click to continue reading…

User + Content = Media

By Christelle Deliens on 24 November 2009 in Friday Session | Comments Off

Last Friday, Muriel Vandermeulen was our guest for the Friday Afternoon Session : User + Content = Media.

When Web 1.0 was per definition a support, Web 2.0 became a media. The way information is produced, used relayed has changed and user now play an important role in this information chain. Content is no longer institutional but rather organic (social bookmarking, collective intelligence, folksonomy, crowdsourcing…).

During this session, Muriel explained us how users took the lead on the content, and even sometimes become the media as she demonstrated in some examples. → Click to continue reading…