Cleverwood

Cleverwood Friday Session, March 20th 2009 Enterprise 2.0 : What is it?

By Christelle Deliens on 25 March 2009 in Friday Session | Comments Off

Last week Laurent Kinet (co-founder and board member of cleverwood) and Roald Sieberath gave a Friday Afternoon Session about the enterprise 2.0: What is it?

Laurent Kinet explained that whether we like or not, enterprise 2.0 is going to happen in our organization.

Also, Enterprise 2.0 covers a tangible reality that goes beyond technology and tools: it answers some important challenges for companies, such as collaboration and sharing, knowledge management, mobility or work-life balance – and leverages the power of collective intelligence.

It was really interesting to discover the importance of the Generation Y, the 4C’s approach by Niall Cook and of course the “father” of the term “enterprise 2.0”, Andrew McAfee.

If you missed the session, don’t worry, you’ll find the slides they showed Friday Session March 20^th 2009 – Enterprise 2.0 and some pictures.

Google asks you which ad you want to see (or not?)

By Christelle Deliens on 19 March 2009 in Cleverwood | Comments Off

Google recently announced on its official blog the launch of the interest-based advertising and hopes to offer a better user experience for each stakeholder in the process: the advertisers, publishers and the Google users.

The principle is quite simple: each time a user googles a keyword, a number of specific interests-based commercial ads will be displayed depending on the previous search queries and on some preferences the user can indicate. Both information are stored in a cookie.

The first interest-based ads are expected to be launched during the second quarter 2009. → Click to continue reading…