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posted by on Friday Session

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Last week we had our 49th Friday Session installed at the ICAB building to discuss the use of images on the net. Can you pin whatever picture you find on Pinterest? Can your company use the pictures you took during a public event? Can you use these pictures for your personal Facebook page and tag the […]

posted by on Friday Session

Our recent collaboration with the UBA (Union of Belgian Adverstisers) to help them set-up social media guidelines for advertisers, created an excellent opportunity to gather the Cleverwood consultants for an open discussion. Our latest Friday Session allowed us to share our broad experience in the creation process of social media guidelines, stress the importance of having social media guidelines and how […]

posted by on New ways of...

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Last year, UBA (Union of Belgian Advertisers) invited Clo Willaerts and Cleverwood for their social media expertise, to participate to the redaction of the future “UBA Social Media Guidelines”. The objective of the document: guide the Belgian Advertisers through the social media world; explain them the challenges social media meet in terms of communication. Together, […]

posted by on Friday Session

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Even if the return on investment in social media cannot (yet) be measured easily and precisely, our clients and prospects still want results. How to deal with such a dilemma? How to explain the unmeasurable? This was the big question which Stijn Vogels, SEA and Social Media Consultant at Cleverwood, tried to answer in only 45 […]

posted by on Friday Session

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As a community manager, it’s not always easy to manage a lot of various Facebook accounts. Therefore, different tools were created to cary out your daily tasks. But are they all relevant? Can we use free tools or do we rather pay and be sure they’re efficient? After the big success of the previous Friday […]