Cleverwood

Back from Devcom

By Julien Mourlon on 1 February 2010 in Cleverwood | 2 Comments

As announced last week, Cleverwood participated as Bronze partner in the DEVCOM fair held on Thursday the 28th of January at NYSE Euronext Brussels Stock Exchange.

The least we can say about that day is that the Cleverwood consultant were all over the place. First on the company’s booth where we met a lot of enthusiastic people willing to know more about e-marketing, e-business, social media, online reputation, mobile marketing, community management and other Cleverwood specialities. But also in the conference rooms where Olivier Beaujean and Ramon Suarez explained how to monitor brand’s online reputation, how to set up monitoring tools and how to behave when you have to use social media on your company’s behalf.

And last but not least, we also won two awards for our case studies on Float Away and Dolce Gusto, two examples on how facebook could generate sales within a few days.

Thank you to Caroline, Olga, Christelle, Dirk, Saky & Ramon for their active collaboration.

→ Click to continue reading…

Cleverwood at DEVCOM Brussels

By Julien Mourlon on 26 January 2010 in Cleverwood | 1 Comment

Cleverwood is a Bronze partner for the DEVCOM fair held on Thursday the 28th of January at NYSE Euronext Brussels Stock Exchange.

From 13:30 until 14:15, Ramon Suarez – new media business and marketing consultant passionate about internet and mobile communication – will also participate as speaker in one of the e-marketing and e-business conferences (EB04 – New e-marketing channels)

From 15:30 until 16:15, Olivier Beaujean – co-founder of Cleverwood and specialized in e-marketing -  will join the e-business forum for a debate about e-reputation (EB08)

During the whole day, you can visit the Cleverwood booth (#9) where our consultants will present you their 7-minutes speed demos.

• Eurostar & Club Med: Find out how two major Belgian actors created efficient blogger outreach actions in Belgium (Caroline Maerten) – slideshow
• Float Away wellness center : get first sales within days with an appropriate social media strategy (Christelle Deliens) – slideshow
• NESCAFE Dolce Gusto : discover how a brand’s new product got 3000 ambassadors in a month (Christelle Deliens) – slideshow
• Engage with your clients using Twitter (Ramon Suarez) – slideshow
• Is your website optimized for Google indexing? Free SEO audit (Ramon Suarez) – Ramon’s checklist
• Find the e-marketing expert you need… here and today! (Olivier Beaujean)
• 7 mobile marketing case, or how does the mobile phone become a marketing tool? (Olivier Beaujean) – slideshow
• Online Reputation Management : what’s being said about your brand and what can you do about it? (Olivier Beaujean)
• Is your website compliant with the 5 golden usability rules for conversion? (Dirk Huysmans) – slideshow
• 7 minutes to assess your online brand strategy. (Olga Slavkina) – slideshow
• Interactive advertising on digital TV. (Saki Kourtidis) – slideshow

If you can’t attend the event, make sure to follow @cleverwood on twitter or monitor the #devcombru hashtag.

Mobile Music at Mobile Mondays Brussels

By Julien Mourlon on 18 September 2009 in New (ways of using) Media | 1 Comment

For more ideas, visions or questions about the future of radio, here is the slideshow that Julien Mourlon presented a few days ago at Mobile Mondays Brussels. → Click to continue reading…

Discussing the future of radio in The Word

By Julien Mourlon on 18 September 2009 in New (ways of using) Media | Comments Off

Future Airwave in The Word magazine

Yesterday morning I had the nice surprise to find the USB issue of Belgian lifestyle magazine The Word in my mailbox. This special edition (subscribers only) entitled “Universal Stereo Boombox” features (among other nice content) a piece about Citywurl founder Billy Palmier, an interview with Stonesthrow‘s mastermind Peanut Butter Wolf … plus an article about LDBK radio and more specifically the work we did around our players. → Click to continue reading…