New (ways of using) Media

Back from Devcom

Monday, February 1st, 2010 | Cleverwood | 2 Comments

As announced last week, Cleverwood participated as Bronze partner in the DEVCOM fair held on Thursday the 28th of January at NYSE Euronext Brussels Stock Exchange.

The least we can say about that day is that the Cleverwood consultant were all over the place. First on the company’s booth where we met a lot of enthusiastic people willing to know more about e-marketing, e-business, social media, online reputation, mobile marketing, community management and other Cleverwood specialities. But also in the conference rooms where Olivier Beaujean and Ramon Suarez explained how to monitor brand’s online reputation, how to set up monitoring tools and how to behave when you have to use social media on your company’s behalf.

And last but not least, we also won two awards for our case studies on Float Away and Dolce Gusto, two examples on how facebook could generate sales within a few days.

Thank you to Caroline, Olga, Christelle, Dirk, Saky & Ramon for their active collaboration.

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Tags: award, conference, devcom, devcombru

Cleverwood at DEVCOM Brussels

Tuesday, January 26th, 2010 | Cleverwood | 1 Comment

Cleverwood is a Bronze partner for the DEVCOM fair held on Thursday the 28th of January at NYSE Euronext Brussels Stock Exchange.

From 13:30 until 14:15, Ramon Suarez – new media business and marketing consultant passionate about internet and mobile communication – will also participate as speaker in one of the e-marketing and e-business conferences (EB04 – New e-marketing channels)

From 15:30 until 16:15, Olivier Beaujean – co-founder of Cleverwood and specialized in e-marketing -  will join the e-business forum for a debate about e-reputation (EB08)

During the whole day, you can visit the Cleverwood booth (#9) where our consultants will present you their 7-minutes speed demos.

• Eurostar & Club Med: Find out how two major Belgian actors created efficient blogger outreach actions in Belgium (Caroline Maerten) – slideshow
• Float Away wellness center : get first sales within days with an appropriate social media strategy (Christelle Deliens) – slideshow
• NESCAFE Dolce Gusto : discover how a brand’s new product got 3000 ambassadors in a month (Christelle Deliens) – slideshow
• Engage with your clients using Twitter (Ramon Suarez) – slideshow
• Is your website optimized for Google indexing? Free SEO audit (Ramon Suarez) – Ramon’s checklist
• Find the e-marketing expert you need… here and today! (Olivier Beaujean)
• 7 mobile marketing case, or how does the mobile phone become a marketing tool? (Olivier Beaujean) – slideshow
• Online Reputation Management : what’s being said about your brand and what can you do about it? (Olivier Beaujean)
• Is your website compliant with the 5 golden usability rules for conversion? (Dirk Huysmans) – slideshow
• 7 minutes to assess your online brand strategy. (Olga Slavkina) – slideshow
• Interactive advertising on digital TV. (Saki Kourtidis) – slideshow

If you can’t attend the event, make sure to follow @cleverwood on twitter or monitor the #devcombru hashtag.

Tags: devcombru, e-marketing, fair

Mobile Music at Mobile Mondays Brussels

Friday, September 18th, 2009 | New (ways of using) Media | 1 Comment

For more ideas, visions or questions about the future of radio, here is the slideshow that Julien Mourlon presented a few days ago at Mobile Mondays Brussels.

I must admit that the whole thing lacks a bit of structure but basically the main ideas are:

- Slide 1: As the title suggests, this is a follow up to the radio manifesto published in collaboration between Cleverwood and Laid Back a couple of months ago with a focus on how mobile devices could help us re-think radio.

- Slide 2: As soon as the Laid Back project started on local radio stations in Brussels back in 2002, I realized that Internet would be the perfect place to promote our activities. In 2008, after experimenting around newsletters, websites, podcasts, blogs & social networks, we decided to launch our 24/7 online radio station on the radionomy platform. But a simple audio stream wasn’t enough and that’s why we decided to release the LDBK players in order to give our listeners a brand new radio experience.

- Slide 4 is a presentation of the four main features of the LDBK desktop player: easy access, additional info, viral interaction and pop up window announcing special content.

- Slide 5: More and more listeners tune in to online radio stations and the usage of mobile internet is also increasing. Mobile devices are the new walkmans. I don’t think, we should make too much distinction between streaming and downloading as dematerialization might make the music business shift from selling access to selling copies. If that happens, it could mean a new role for the next radio generation.

- Slide 6: Imagine you are listening to some music/radio on your mobile. When you enter your car, you decide to output the sound on your car loudspeaker. Then, back home, you could do the same on your kitchen, living room or bathroom audio system (see for instance the Sonos system). At each location switch, your mobile is involved and gives you more info about what’s playing and the ability to interact with the host of the show, the other listeners and your network.

- Silde 7: Let’s find new ways of packaging digital music. Basically I could be whatever coming with a code… (scan the QR code and you’ll see what I mean)

- Slide 8: Next to “selling” music, we should also allow listeners to play with it. More and more people (or brands) are using online services to present their music tastes through playlist or recommendations.

- Slide 9: While playlists lack editorial content, Radionomy just released a prototype called the smart player. Pick a music stream, select news providers, link it to your facebook account, you’ll end up with a mix of music interrupted by an automated voice reading those RSS feeds. It’s a good idea to allow listeners to configure their own stream, to break the linearity and make radio more “on-demand” but I would prefer the use of native audio RSS over the text to speech currently implemented.

- Slide 10: Now let’s bring the previous experiment one step further. What if we would have access to various audio RSS feeds and that we could cue them one after the other at will. Those feeds could be professionally produced or coming from our networks (think blip.fm or audioboo.fm). This way I could offer to my favorite doctor her dream car playlist: first the traffic news (make sense since you are about to figure out what way to go and this should interact with your gps system), then the weather forecast, international news and finally some music.

- Slide 11 is a list of recommendations for traditional radio stations to become strong brands in the online world.

Now it’s up to you : please challenge us, give us a call, ask questions, react on our various online presences where we started discussions about the radio (facebook, linkedin, radio20.be…).

Tags: ldbk, mobile mondays, radio, radio20

Discussing the future of radio in The Word

Friday, September 18th, 2009 | New (ways of using) Media | No Comments

Future Airwave in The Word magazine

Yesterday morning I had the nice surprise to find the USB issue of Belgian lifestyle magazine The Word in my mailbox. This special edition (subscribers only) entitled “Universal Stereo Boombox” features (among other nice content) a piece about Citywurl founder Billy Palmier, an interview with Stonesthrow‘s mastermind Peanut Butter Wolf … plus an article about LDBK radio and more specifically the work we did around our players.

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Article by Nicholas Lewis – Picture by Yassin Serghini
From left to right: Anthony Janssens (Datasmart), Geoffroy Delobel, Ali Nassiri (Central Design) & Julien Mourlon

Tags: ldbk, new ways of, radio, radio 2.0, radio manifesto