New (ways of using) Media

NESCAFE Dolce Gusto chooses Cleverwood and goes social media

Sunday, February 28th, 2010 | New (ways of using) Media | No Comments

Nestlé launched the NESCAFE Dolce Gusto coffee machine in Belgium in the last quarter of 2009 and appointed Cleverwood to optimize the online presence and develop and implement a Social Media strategy. These new channels come in ideal combination with all other communication channels that had been put in place by Nestlé, offering new opportunities to link between online and offline actions.

Cleverwood consultants started the mission by developing a Social Media Strategy. The first visible step in this process has been to create and animate a Facebook community of coffee enthusiasts and ambassadors of this new coffee machine.

Two months after the launch, the community counted already 4000 enthusiast members, many of them being very involved and ready to actively take part in the various discussions.

During the DEVCOM fair, Cleverwood presented the case to a jury of e-marketing specialists and won the e-marketing trophy for the action.

This is just a first phase, this step will be followed by others on various Social Media. Stay tuned, and don’t forget to become fan !

Tags: facebook, nescafe dolce gusto, nestle, social media

Enterprise 2.0: What’s After The Hype ? – a Belgian survey

Friday, February 19th, 2010 | Dynamic Insourcing | 2 Comments

As a E-marketing and Social Media consulting company, Cleverwood can’t ignore the importance of renewing companies’ internal organisation and cultural schemes as well. As Vincent Berthelot writes, social media and communication campaigns won’t be successful if a similar effort is not started to make a new collaboration culture surface within the enterprise, thanks to the new 2.0 tools now available in the business world.

That’s why Cleverwood is happy to partner with Early Stage in promoting their national survey about Enterprise 2.0 and collaborative social software adoption in Belgium.

Enterprise 2.0 has generated tons of books, articles, white papers, blog posts, tweets and seminars all around the globe since a couple of years. Early Stage suggests through their Survey 2010 to look back into the rear-view mirror and see what has actually changed and how have organisations welcomed and apprehended those new paradigms and Web 2.0 tools.

If you want to participate, just click here.

All participants will receive a free copy of the compiled results and report. Confidentiality is guaranteed.

Tags: collaboration, enterprise 2.0, social software, survey

Mobile Monday on Point of Sales Mobile innovations

Friday, January 22nd, 2010 | New (ways of using) Media | No Comments

Last Monday, we kicked off year 2010 with a very interesting topic and discussed QR code with www.i-nigma.com, SMS marketing with Golden Bytes, mobile ticketing with www.ticket-eazy.com and digital signage with www.moovade.com.

I missed the wine tasting, but the presentations were interesting and here is a short summary of the highlights, as seen by the Twitter ladies and guys in the audience:

Don’t miss the next events, subscribe to www.mobilemonday.be. The very next one will be on March 1st, Danny Lein from MobileWeb is coordinating the organization of Mobile publishing and marketing  content.

Tags: digital signage, mobile monday, momobxl, QR code, SMS

Cleverwood wishes you plenty of “New Ways of Using Media” for 2010

Wednesday, January 6th, 2010 | Cleverwood | No Comments

2009 is over and 2010 is starting with plenty of new projects for Cleverwood: Mobile seems to (finally) speed up in Belgium with great initatives in the pipeline, Social Media, Conversation Marketing, Brand Monitoring and Community Management are not just buzz words anymore, and new opportunities for Multi-online-channel campaigns are generated everyday.

We are looking forward to many opportunities to meet new and existing contacts during our Trends Sessions or Friday Afternoon Sessions (the next one, “Is Digital Signage a natural evolution of Outdoor Communication or a new media?” happens on Jan 15th, feel free to register) and probably during various passionating missions in 2010.

For the mobile addicts and curious, we’ll see probably each others at the various Mobile Monday’s and maybe at the next one on Point of Sale Mobile innovations (SMS, QR code,…).

Another opportunity to meet will at the first DevCom Brussels on Jan 28th. We’ll have a booth there and are working on a set of 10 pragmatic demos and client-based case studies to present during 7-minutes sessions. So if you want to see our team in action, hope to see you there.

All the details and free registration on www.devcom.be

Enjoy 2010 ! we’ll do our best to make it Collaborative, Flexible and based on an intensive Knowledge Sharing. Those are the three pillars of our Dynamic Insourcing working model that we share with an increasing community in Belgium.

Stay connected…

Tags: best wishes, devcom, friday afternoon session, mobile monday, new ways of, trends session