New (ways of using) Media

Caroline Maerten / RollingTalks joins Cleverwood to develop the Social Media business unit

Monday, August 30th, 2010 | News | No Comments

Download a pdf version of the Press Release in FR or NL

After 18 months of fruitful collaboration, Caroline Maerten, aka @RollingTalks, officially brings her expertise to Cleverwood, the belgian New Media agency founded in 2007. Caroline takes the lead of the Social Media Business Unit.

As per July 1st, Cleverwood is counting on a new partner in the management team. Caroline Maerten’s mission will be to develop the current social media strategic and operational consulting offer (Monitoring, communication and online presence strategy, e-reputation, community management, crisis management, cross-channel campaigns, coaching…).

“The expertise and experience Caroline is bringing to Cleverwood will ensure the long-term development of our Social Media focus, as it now becomes a specific Business Unit inside Cleverwood, says Olivier Beaujean, managing partner. This is perfectly in line with the growth strategy we are currently rolling out.
According to Caroline Maerten, The current market evolution in the New Media, and especially in the Social Media requires a very professional approach. Joining Cleverwood opens new horizons and the possibility to offer our clients a larger service offering in terms of New Media and of “New (ways of using) Media” while improving the quality of services they benefited so far.

About Cleverwood

Cleverwood is your New Media Consulting and Knowledge partner, providing expert new media profiles, expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.

Cleverwood consultants work with Market Leaders and Smart Challengers to help them develop their online activities with a special focus on the “New (ways of using) Media”.
They work closely with the Clients, very often within the e-marketing teams on various missions such as project management, e-marketing management, web & mobile product management, community management, web copywriting & editorial strategies definition, conversion marketing, usability and information architecture, blogger, e-reputation, social media strategist…

About Rolling Talks

Active in the web sector since 1998, Caroline Maerten aka Rolling Talks developed in the last 3 years an expertise and a name in the field of Social Media. She works with agencies and brands in various sectors and across different European countries. She also contributes on a regular basis to the education of the Belgian market about Social Media through various public presences, school courses, coaching sessions and papers.

More information:

Please contact Olivier Beaujean or Caroline Maerten. Don’t hesitate to check our various online presences that are available from our website www.cleverwood.be

Downloads

Press release in French

Press release in Flemish

Tags: rollingtalks, social media

Looking for consultants to grow the team

Monday, June 21st, 2010 | Dynamic Insourcing | No Comments

We just posted a few job descriptions on our website, please have a look if you are looking for new exciting challenges, and send us your CV and details motivations, we’ll come back to you !

Client Director – Business Developer

To develop our current and future activities, we are looking for a Client Director (details)

Community Manager Assistant (Stage & Student Job)

We are looking for two interns to work on Community Management, Social Media, Mobile Marketing projects, research and administration.

Junior Business Consultant – Social Media

Community Management, Mobile Marketing campaign, New Media coaching, E-reputation or Conversational Marketing rings a bell for you? Check out our open position.

Freelance with passion and experience in the field of New Media ? Send us your CV

We are continuously looking for new talents to join our New (ways of using) Media Network. Currently, we have open missions for Web Business Analysts, Community Managers, E-Marketing Manager, and Cross-Channel Campaign Managers (web, mobile, social media).

Tags: consultant, Dynamic Insourcing, job, mission

NESCAFE Dolce Gusto chooses Cleverwood and goes social media

Sunday, February 28th, 2010 | New (ways of using) Media | No Comments

Nestlé launched the NESCAFE Dolce Gusto coffee machine in Belgium in the last quarter of 2009 and appointed Cleverwood to optimize the online presence and develop and implement a Social Media strategy. These new channels come in ideal combination with all other communication channels that had been put in place by Nestlé, offering new opportunities to link between online and offline actions.

Cleverwood consultants started the mission by developing a Social Media Strategy. The first visible step in this process has been to create and animate a Facebook community of coffee enthusiasts and ambassadors of this new coffee machine.

Two months after the launch, the community counted already 4000 enthusiast members, many of them being very involved and ready to actively take part in the various discussions.

During the DEVCOM fair, Cleverwood presented the case to a jury of e-marketing specialists and won the e-marketing trophy for the action.

This is just a first phase, this step will be followed by others on various Social Media. Stay tuned, and don’t forget to become fan !

Tags: facebook, nescafe dolce gusto, nestle, social media

Enterprise 2.0: What’s After The Hype ? – a Belgian survey

Friday, February 19th, 2010 | Dynamic Insourcing | 2 Comments

As a E-marketing and Social Media consulting company, Cleverwood can’t ignore the importance of renewing companies’ internal organisation and cultural schemes as well. As Vincent Berthelot writes, social media and communication campaigns won’t be successful if a similar effort is not started to make a new collaboration culture surface within the enterprise, thanks to the new 2.0 tools now available in the business world.

That’s why Cleverwood is happy to partner with Early Stage in promoting their national survey about Enterprise 2.0 and collaborative social software adoption in Belgium.

Enterprise 2.0 has generated tons of books, articles, white papers, blog posts, tweets and seminars all around the globe since a couple of years. Early Stage suggests through their Survey 2010 to look back into the rear-view mirror and see what has actually changed and how have organisations welcomed and apprehended those new paradigms and Web 2.0 tools.

If you want to participate, just click here.

All participants will receive a free copy of the compiled results and report. Confidentiality is guaranteed.

Tags: collaboration, enterprise 2.0, social software, survey