After 18 months of fruitful collaboration, Caroline Maerten, aka @RollingTalks, officially brings her expertise to Cleverwood, the belgian New Media agency founded in 2007. Caroline takes the lead of the Social Media Business Unit.

As per July 1st, Cleverwood is counting on a new partner in the management team. Caroline Maerten’s mission will be to develop the current social media strategic and operational consulting offer (Monitoring, communication and online presence strategy, e-reputation, community management, crisis management, cross-channel campaigns, coaching…).

“The expertise and experience Caroline is bringing to Cleverwood will ensure the long-term development of our Social Media focus, as it now becomes a specific Business Unit inside Cleverwood, says Olivier Beaujean, managing partner. This is perfectly in line with the growth strategy we are currently rolling out.
According to Caroline Maerten, The current market evolution in the New Media, and especially in the Social Media requires a very professional approach. Joining Cleverwood opens new horizons and the possibility to offer our clients a larger service offering in terms of New Media and of “New (ways of using) Media” while improving the quality of services they benefited so far.

About Cleverwood

Cleverwood is your New Media Consulting and Knowledge partner, providing expert new media profiles, expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.

Cleverwood consultants work with Market Leaders and Smart Challengers to help them develop their online activities with a special focus on the “New (ways of using) Media”.
They work closely with the Clients, very often within the e-marketing teams on various missions such as project management, e-marketing management, web & mobile product management, community management, web copywriting & editorial strategies definition, conversion marketing, usability and information architecture, blogger, e-reputation, social media strategist…

About Rolling Talks

Active in the web sector since 1998, Caroline Maerten aka Rolling Talks developed in the last 3 years an expertise and a name in the field of Social Media. She works with agencies and brands in various sectors and across different European countries. She also contributes on a regular basis to the education of the Belgian market about Social Media through various public presences, school courses, coaching sessions and papers.

More information:

Please contact Olivier Beaujean or Caroline Maerten. Don’t hesitate to check our various online presences that are available from our website www.cleverwood.be

Downloads

Press release in French

Press release in Flemish

Client Director – Business Developer

To develop our current and future activities, we are looking for a Client Director (details)

Community Manager Assistant (Stage & Student Job)

We are looking for two interns to work on Community Management, Social Media, Mobile Marketing projects, research and administration.

Junior Business Consultant – Social Media

Community Management, Mobile Marketing campaign, New Media coaching, E-reputation or Conversational Marketing rings a bell for you? Check out our open position.

Freelance with passion and experience in the field of New Media ? Send us your CV

We are continuously looking for new talents to join our New (ways of using) Media Network. Currently, we have open missions for Web Business Analysts, Community Managers, E-Marketing Manager, and Cross-Channel Campaign Managers (web, mobile, social media).

Cleverwood consultants started the mission by developing a Social Media Strategy. The first visible step in this process has been to create and animate a Facebook community of coffee enthusiasts and ambassadors of this new coffee machine.

Two months after the launch, the community counted already 4000 enthusiast members, many of them being very involved and ready to actively take part in the various discussions.

During the DEVCOM fair, Cleverwood presented the case to a jury of e-marketing specialists and won the e-marketing trophy for the action.

This is just a first phase, this step will be followed by others on various Social Media. Stay tuned, and don’t forget to become fan !

That’s why Cleverwood is happy to partner with Early Stage in promoting their national survey about Enterprise 2.0 and collaborative social software adoption in Belgium.

Enterprise 2.0 has generated tons of books, articles, white papers, blog posts, tweets and seminars all around the globe since a couple of years. Early Stage suggests through their Survey 2010 to look back into the rear-view mirror and see what has actually changed and how have organisations welcomed and apprehended those new paradigms and Web 2.0 tools.

If you want to participate, just click here.

All participants will receive a free copy of the compiled results and report. Confidentiality is guaranteed.

I missed the wine tasting, but the presentations were interesting and here is a short summary of the highlights, as seen by the Twitter ladies and guys in the audience:

Don’t miss the next events, subscribe to www.mobilemonday.be. The very next one will be on March 1st, Danny Lein from MobileWeb is coordinating the organization of Mobile publishing and marketing  content.

We are looking forward to many opportunities to meet new and existing contacts during our Trends Sessions or Friday Afternoon Sessions (the next one, “Is Digital Signage a natural evolution of Outdoor Communication or a new media?” happens on Jan 15th, feel free to register) and probably during various passionating missions in 2010.

For the mobile addicts and curious, we’ll see probably each others at the various Mobile Monday‘s and maybe at the next one on Point of Sale Mobile innovations (SMS, QR code,…).

Another opportunity to meet will at the first DevCom Brussels on Jan 28th. We’ll have a booth there and are working on a set of 10 pragmatic demos and client-based case studies to present during 7-minutes sessions. So if you want to see our team in action, hope to see you there.

All the details and free registration on www.devcom.be

Enjoy 2010 ! we’ll do our best to make it Collaborative, Flexible and based on an intensive Knowledge Sharing. Those are the three pillars of our Dynamic Insourcing working model that we share with an increasing community in Belgium.

Stay connected…

Friday Afternoon Sessions is definitely about knowledge sharing and collaboration.

The concept is that every consultant is welcome to share his knowledge or expertise during a short and informal session where interaction is the major keyword. We invite all members of the Consultants community plus a few externals who could be interested to discuss a given topic that must be linked to New (ways of using) Media.

A few examples? we had recently sessions to discuss

• webwriting : internet users don’t read, they scan. Ok, but how to make sure they’ll get your message?
• mobile marketing : exploring various business models
• are our politicians 2.0 minded?
• how to get the most out of social collaboration software : example with bluekiwi
• SCRUM : managing projects in an agile, fun way !
• Twitter : how can it be useful in your professional and private life?
• excel tips and tricks for advanced users
• IDTV : what’s there in the world, what’s next in Belgium?
• various Cleverwood missions debrief
• …

The “official” hashtag for the Friday Sessions is #fridaysession, everyone participating is always very much welcome to tweet and update their status !

Looking forward to sharing knowledge with you soon during a next Cleverwood Friday Session, all suggestions or submissions of topics are welcome, use our various online community (facebook, linkedin, Bluekiwi to post your ideas!) and contact us if you want to be part of it.