New (ways of using) Media

What Women Want… In Mobile ? Videos now available

Friday, August 21st, 2009 | cleverwood trends session | No Comments

If you missed the Cleverwood Trends Session “What Women Want… in Mobile”, or if you like to watch it again, the full video of the conference is now available.

In the first part, Mélanie Mc Cluskey, Director Customer Intelligence Center at Belgacom Group, talked about the Mobile usage: what women do, what women want, what women expect.

The second keynote was held by Carole Lamarque who discussed Mobile as a Media :the mobile marketing business models, the adoption strategies, the long term opportunities in the belgian market and highlighted various advertising models.

You can also have a look on the full slides of the conference.

Thank you to AWT for the video.

Tags: advertiser, Cleverwood, cleverwood trends session, Dynamic Insourcing, innovation, mobile, mobile internet, mobile internet initiatives, mobile marketing, mobile segment, new media, sanoma, smartphones, source of inspiration, what women want, women, women’s psychology

Video might have killed the radio stars… what about Internet?

Tuesday, May 19th, 2009 | New (ways of using) Media, cleverwood trends session | 1 Comment

What started in 2002 as a weekly radio show on a local radio station kept on evolving throughout the years. If I am still proud to produce shows for FM radio stations (thanks to FM Brussel and 057 radio for giving us this opportunity), I also decided in March 2008 to create an online radio station on the Radionomy platform as a way to expand the Laid Back project.

So far more than 20 deejays and numerous guests collaborate on LDBK and help us broadcast 24/7 the best in urban music from the last 40 years. But our goal with LDBK is more ambitious than being a jukebox. We want to make the best use of the new technologies in order to shape the future of radio.

In December 08, willing to balance my DIY experience with some “corporate” views, I collaborated with Cleverwood to organize a conference about the future of radio. Many meetings, brainstorming sessions and prototypes later, we released – together with Central and Datasmart – the first public version of the LDBK desktop player.

Next to the desktop player and it’s upcoming iPhone version, I also wanted to explain the theory behind our experiments. Hence this manifesto listing 11 recommandations on what could be done to offer a new radio experience to listeners.

Download the Radio Manifesto (pdf version)

Slideshow FR – Slideshow NL

Each point of this manifesto corresponds to a group of functionalities we might consider adding to our players. Let’s take #10 for instance: “Listening to the radio doesn’t require 100% of the listener’s attention. But once you catch their attention you’d better give them something nice.”

This pop up – implemented in th latest version of our player – appears when we have something more to offer to our listeners be it an exclusive article, a free track on download or an invitation to participate to a contest/game.

To test the latest version of the LDBK player or share your vision on the future of radio, leave us a comment or join me on the radio 2.0 network.

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Manifesto:
Layout – Diane d’Andrimont
French translation – Olivier Beaujean
Dutch transaltion – Jurgen Noel
Text – Julien Mourlon in collaboration with Fabian Tilmant

Players:
Programming – Anthony Janssens
User Interface Design – Ali Nassiri & Geoffroy Delobel (Central Design)
Concept – Julien Mourlon

Top picture:
“Retro Radio” by Francis Bourguoin

Tags: new ways of, radio, radio 2.0

What Women Want… in Mobile

Monday, May 11th, 2009 | cleverwood trends session | 2 Comments

Here is a quick debrief of our Mobile Marketing Trends Session held on May 7th : What women want… in Mobile?

Because we are all different, we love different brands, we use our devices in different ways, Fabian Tilmant started by highlighting the importance of segmentation in mobile .

The first speaker, Mélanie Mc Cluskey (Director Customer Intelligence Center at Belgacom),  detailed us the Mobile usage: what women do, what women want, what women expect. She clearly understood what they want and what they don’t. ” Successful mobile initiatives and applications will have to answer the expressed and unexpressed women needs” said Mélanie.

Carole Lamarque, Business Unit Manager – Mobile at Sanoma Magazines Belgium, discussed the mobile marketing business models, the adoption strategies,  the long term opportunities in the belgian market and highlighted various advertising models.

She gave 3 mobile cases examples : Flair Mobile, Elle Mobile and Eurostar.

Olivier Beaujean concluded with a list of examples to show how cleverwood can help brands and media groups finding New Ways of using those media, before inviting the guests to the traditional networking drink.

If you missed the session, don’t worry you will find the full slides here, all pictures on Flickr and below a video summary from the Agence Wallonne de Télécommunication (AWT).

Tags: advertising, mobile, mobile marketing, new ways of, user experience, women

What women want… in Mobile?

Thursday, April 23rd, 2009 | cleverwood trends session | 2 Comments

Practical details and subscription

Tags: advertising, mobile, mobile marketing, user experience, women