New (ways of using) Media

NESCAFE Dolce Gusto chooses Cleverwood and goes social media

Sunday, February 28th, 2010 | New (ways of using) Media | No Comments

Nestlé launched the NESCAFE Dolce Gusto coffee machine in Belgium in the last quarter of 2009 and appointed Cleverwood to optimize the online presence and develop and implement a Social Media strategy. These new channels come in ideal combination with all other communication channels that had been put in place by Nestlé, offering new opportunities to link between online and offline actions.

Cleverwood consultants started the mission by developing a Social Media Strategy. The first visible step in this process has been to create and animate a Facebook community of coffee enthusiasts and ambassadors of this new coffee machine.

Two months after the launch, the community counted already 4000 enthusiast members, many of them being very involved and ready to actively take part in the various discussions.

During the DEVCOM fair, Cleverwood presented the case to a jury of e-marketing specialists and won the e-marketing trophy for the action.

This is just a first phase, this step will be followed by others on various Social Media. Stay tuned, and don’t forget to become fan !

Tags: facebook, nescafe dolce gusto, nestle, social media

Olivier Beaujean interviewed by Bfm Today

Wednesday, February 3rd, 2010 | Cleverwood, New (ways of using) Media | No Comments

Olivier Beaujean was interviewed by Bfm Today at the Devcom 2010. During the interview, he explained the importance of a social media presence for a company and explained a client case realized by Cleverwood for NESCAFÉ® Dolce Gusto®. Check it out!

Mobile Monday on Point of Sales Mobile innovations

Friday, January 22nd, 2010 | New (ways of using) Media | No Comments

Last Monday, we kicked off year 2010 with a very interesting topic and discussed QR code with www.i-nigma.com, SMS marketing with Golden Bytes, mobile ticketing with www.ticket-eazy.com and digital signage with www.moovade.com.

I missed the wine tasting, but the presentations were interesting and here is a short summary of the highlights, as seen by the Twitter ladies and guys in the audience:

Don’t miss the next events, subscribe to www.mobilemonday.be. The very next one will be on March 1st, Danny Lein from MobileWeb is coordinating the organization of Mobile publishing and marketing  content.

Tags: digital signage, mobile monday, momobxl, QR code, SMS

GRP Media Session: Consumer Insights

Monday, November 9th, 2009 | New (ways of using) Media | No Comments

Emergence of web 2.0 and interactive medias in general is raising a major issue: what is the place and the power of consumers ?

Today, this “consumer centric” issue is a priority, the power links between consumers and organizations are changing and rebalancing. ”Strategies are increasingly less marked out and more difficult to balance for companies”. Indeed, consumers have more directly and easily access to affirm their opinions with more pressure than before.

The GRP Media Session I attended last Thuesday 27 of October dealed with this significant issue. After an introduction of 10 minutes to put in place the context of the conference, three Media specialists shared great ideas about the topic.

First, Patrick Willemarck, Executive Chairman of The Magnetic Think spoke about “Challenges of innovation” by focusing on how and why to integrate consumer into innovation process and the value chain of an organization.

Then, Stefan Heremans, Account Group Manager by GfK Panel Services, presented results about a study focusing on what distinguish brands from each other surviving the downturn.

Finally, Simon McDermott, Co-founder & CCO by Attentio, dealed with the growth of social media which is changing the communication landscape and providing immense opportunities and threats to companies.

I was particularly interested by the first intervention of Mr Willemarck who pointed out two determinant elements. On one hand, integrating consumers into value chain, into innovation process seems to be a creative way to capture value. On the other hand, new technologies enable to develop platforms and tools which can help companies to capture this value by dialoging with consumers and by doing this, allowing them to be creative and to share it. As Bill Joy, co-foundator of Sun Microsystems, said: “There are always more smart people outside your company than within it”

Tags: consumer, innovation, social media, web 2.0