Archive for the ‘New way of…’ Category

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Olivier Beaujean was interviewed by Bfm Today at the Devcom 2010. During the interview, he explained the importance of a social media presence for a company and explained a client case realized by Cleverwood for NESCAFÉ® Dolce Gusto®. Check it out!

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Last Monday, we kicked off year 2010 with a very interesting topic and discussed QR code with www.i-nigma.com, SMS marketing with Golden Bytes, mobile ticketing with www.ticket-eazy.com and digital signage with www.moovade.com. I missed the wine tasting, but the presentations were interesting and here is a short summary of the highlights, as seen by the Twitter [...]

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Emergence of web 2.0 and interactive medias in general is raising a major issue: what is the place and the power of consumers ? Today, this “consumer centric” issue is a priority, the power links between consumers and organizations are changing and rebalancing. ”Strategies are increasingly less marked out and more difficult to balance for [...]

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During the mobile Monday that was held at Corelio in September, we discussed the present and future of mobile music (see previous blog post about this). You can find a comprehensive debrief written by the AWT, including an interview of Julien Mourlon, our music and radio specialist.

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For more ideas, visions or questions about the future of radio, here is the slideshow that Julien Mourlon presented a few days ago at Mobile Mondays Brussels.