New (ways of using) Media

Back from Devcom

Julien Mourlon | Monday, February 1st, 2010 | Cleverwood | 2 Comments

As announced last week, Cleverwood participated as Bronze partner in the DEVCOM fair held on Thursday the 28th of January at NYSE Euronext Brussels Stock Exchange.

The least we can say about that day is that the Cleverwood consultant were all over the place. First on the company’s booth where we met a lot of enthusiastic people willing to know more about e-marketing, e-business, social media, online reputation, mobile marketing, community management and other Cleverwood specialities. But also in the conference rooms where Olivier Beaujean and Ramon Suarez explained how to monitor brand’s online reputation, how to set up monitoring tools and how to behave when you have to use social media on your company’s behalf.

And last but not least, we also won two awards for our case studies on Float Away and Dolce Gusto, two examples on how facebook could generate sales within a few days.

Thank you to Caroline, Olga, Christelle, Dirk, Saky & Ramon for their active collaboration.

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Tags: award, conference, devcom, devcombru

Cleverwood at DEVCOM Brussels

Julien Mourlon | Tuesday, January 26th, 2010 | Cleverwood | 1 Comment

Cleverwood is a Bronze partner for the DEVCOM fair held on Thursday the 28th of January at NYSE Euronext Brussels Stock Exchange.

From 13:30 until 14:15, Ramon Suarez – new media business and marketing consultant passionate about internet and mobile communication – will also participate as speaker in one of the e-marketing and e-business conferences (EB04 – New e-marketing channels)

From 15:30 until 16:15, Olivier Beaujean – co-founder of Cleverwood and specialized in e-marketing -  will join the e-business forum for a debate about e-reputation (EB08)

During the whole day, you can visit the Cleverwood booth (#9) where our consultants will present you their 7-minutes speed demos.

• Eurostar & Club Med: Find out how two major Belgian actors created efficient blogger outreach actions in Belgium (Caroline Maerten) – slideshow
• Float Away wellness center : get first sales within days with an appropriate social media strategy (Christelle Deliens) – slideshow
• NESCAFE Dolce Gusto : discover how a brand’s new product got 3000 ambassadors in a month (Christelle Deliens) – slideshow
• Engage with your clients using Twitter (Ramon Suarez) – slideshow
• Is your website optimized for Google indexing? Free SEO audit (Ramon Suarez) – Ramon’s checklist
• Find the e-marketing expert you need… here and today! (Olivier Beaujean)
• 7 mobile marketing case, or how does the mobile phone become a marketing tool? (Olivier Beaujean) – slideshow
• Online Reputation Management : what’s being said about your brand and what can you do about it? (Olivier Beaujean)
• Is your website compliant with the 5 golden usability rules for conversion? (Dirk Huysmans) – slideshow
• 7 minutes to assess your online brand strategy. (Olga Slavkina) – slideshow
• Interactive advertising on digital TV. (Saki Kourtidis) – slideshow

If you can’t attend the event, make sure to follow @cleverwood on twitter or monitor the #devcombru hashtag.

Tags: devcombru, e-marketing, fair

Mobile Monday on Point of Sales Mobile innovations

Olivier Beaujean | Friday, January 22nd, 2010 | New (ways of using) Media | No Comments

Last Monday, we kicked off year 2010 with a very interesting topic and discussed QR code with www.i-nigma.com, SMS marketing with Golden Bytes, mobile ticketing with www.ticket-eazy.com and digital signage with www.moovade.com.

I missed the wine tasting, but the presentations were interesting and here is a short summary of the highlights, as seen by the Twitter ladies and guys in the audience:

Don’t miss the next events, subscribe to www.mobilemonday.be. The very next one will be on March 1st, Danny Lein from MobileWeb is coordinating the organization of Mobile publishing and marketing  content.

Tags: digital signage, mobile monday, momobxl, QR code, SMS

Is Digital Signage a natural evolution of Outdoor Communication or a new media?

Christelle Deliens | Monday, January 18th, 2010 | cleverwood Friday Afternoon Session | 1 Comment

We started this New Year with a very interesting  Friday Session about Digital Signage.

There are more and more digital screens everywhere, in the streets, in restaurants, in cafe’s, in fitness, in cinema’s, in malls. Is it a natural evolution of Outdoor Communication or is it a new media?

Bertrand Prignon came to explain his point of view, his definition of what’s the Digital Signage, how it will affect our lives in the future and the world of advertising.

Regarding the outdoor advertising, Digital Signage gives for the first time the opportunity to enrich this kind of advertising with content.

During the session, we had an interesting discussion about companies who have been the first to use the Digital Signage and their Business Model (success and failures).

The challenge of the Digital Out of Home is the necessity to integrate
participative engagement with added value (relevant content, location based service, time based information and revelant advertising).

According to Bertrand, the equation to be resolved is to:

• find the good places
• choose an efficient CMS (Content Management Service),
• balance the right combination between info and service
• and combine it with the right advertising.

Although the current take-up of Digital Signage in Belgium is still at its beginning, everyone was clearly convinced that, as soon as a good business model will be found, it will take off rapidly.

Want to be the next one to be the speaker at a Cleverwood friday session? Let us know.

If you missed the session, you will find below the entire presentation. You can also see it on SlideShare. For the pics,  it’s on Facebook and Flick’r.

Tags: bertrand prignon, Digital Out of Home, digital signage, dooh, friday session, new media, outdoor communication