Cleverwood is part of the new “Rossel Label”

By Cleverwood on 10 December 2010 in Cleverwood | Comments Off

The Rossel group recently launched a new initiative called the Rossel Label. This group of experts gathered to answer the growing demand of advertisers for new and creative solutions in new media and advertising.

Cleverwood is happy to be part of this initiative. Together with 5 other companies, we are looking forward to help many companies explore new ways of using media.

Read more and download the presentation of this label at the Rossel Advertising website.

The New Media Generation: Adlovers or Ad-avoiders?

By Hélène Debaisieux on 22 October 2010 in New (ways of using) Media | Comments Off

Yesterday I attended the GRP Media Session about the relationship between the young generation (between 18 and 22) and the media.

The evening was divided into 3 presentations about new researches over this Media Generation. Some of the results were surprising, some of them weren’t! Here is my take for each of them… → Click to continue reading…

Last Friday Session of the Year + X-mas drink!

By Christelle Deliens on 28 December 2009 in Friday Session | Comments Off

Last Friday, despite the snow and a difficult access to the office, Jurgen Noel came to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives.  He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren’t like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important. → Click to continue reading…

What Women Want… in Mobile

By Christelle Deliens on 11 May 2009 in Trends Session | 2 Comments

Here is a quick debrief of our Mobile Marketing Trends Session held on May 7th : What women want… in Mobile?

Because we are all different, we love different brands, we use our devices in different ways, Fabian Tilmant started by highlighting the importance of segmentation in mobile . → Click to continue reading…