Future of iDTV: opportunities, consumer behavior and business models

By Saky Kourtidis on 7 July 2010 in New (ways of using) Media | Comments Off

In the current context of digitalization and technologies convergence, a radical change is occuring in the world of Marketing and Advertising. At Cleverwood, we believe the radical change will be particularly important for the Television, this industry is facing big challenges and traditionnal Broadcast probably has to be re-thought.

Due to this growing complexity and the difficulty to anticipate the rapid technological evolutions, future is blur and many questions are raising for the entire ecosystem in this sector: → Click to continue reading…