Cleverwood

The BEL20 companies on Social Media: Innovators or Laggards?

By Lionel Groetaers on 10 October 2011 in Friday Session | 4 Comments

In a report published in March 2009, the marketing and advertising research company Nielsen called social networks « the global consumer phenomenon of 2008 ». Indeed, they attracted a lot of people: almost two-third of the population on the Web registered on a social network. This consumer phenomenon makes traditional media, the advertising industry and commercial companies face new challenges. For these actors, social networks represent as many opportunities as threats. This study realized and presented by Lionel Groetaers between August 1 and October 31 2010 aims to understand the use of social sites by stock index BEL20 companies.
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Business Blogging: interview with Olivier Beaujean & Caroline Maerten (Trends.be)

By Stijn Vogels on 17 March 2011 in Cleverwood | Comments Off

Today in the business magazine Trends, you can read an interview with Olivier Beaujean and Caroline Maerten on business blogging. If you have the latest version of the magazine, be sure to turn to pages 78–80. If not, than continue reading this post! → Click to continue reading…

5 Free Community Management Tools for Facebook

By Lionel Groetaers on 16 February 2011 in Friday Session | Comments Off

The previous Friday session was the opportunity for Christelle Deliens, Social Media Consultant at Cleverwood, to browse features, strengths but also weaknesses of five free tools for community management.

The way you work and you interact with your community will influence the choice of your tool. To help you, Miss Facebook summarized free tools to help you saving expensive time. → Click to continue reading…