New (ways of using) Media

User + Content = Media

Tuesday, November 24th, 2009 | cleverwood Friday Afternoon Session | No Comments

Last Friday, Muriel Vandermeulen was our guest for the Friday Afternoon Session : User + Content = Media.

When Web 1.0 was per definition a support, Web 2.0 became a media. The way information is produced, used relayed has changed and user now play an important role in this information chain. Content is no longer institutional but rather organic (social bookmarking, collective intelligence, folksonomy, crowdsourcing…).

During this session, Muriel explained us how users took the lead on the content, and even sometimes become the media as she demonstrated in some examples.

The session was very interactive and we all played around this equation. Muriel showed us very interesting examples where the user is the content (User = Content), the user is the media (User = Media), or even where the user content is the media (User Content = Media). The limit between those elements becomes sometimes blurry especially when the user do not really create content or information, but rather in many case relay existing information. If you browse through the slides, you will find interesting examples.

Tags: collective intelligence, content, crowdsourcing, folksonomy, media, social bookmarking, social media, ugc, user