The Digital Gap between consumers and brands

By Hélène Debaisieux on 28 March 2011 in Friday Session | 2 Comments

In only 2 steps, Johan Van Mol explained us reasons of the current Digital Gap between consumers and companies. The technologies and the digital world created a gap between the expectations of individuals and the offers of the brands and products companies offer. Consumers are expecting much more from the digital world than most companies offer, they are moving faster than the companies do. Why is there a gap? The reasons can be understood by decomposing the consumers trends and the actions of the companies. → Click to continue reading…

GRP Media Session: Consumer Insights

By Saky Kourtidis on 9 November 2009 in New (ways of using) Media | Comments Off

Emergence of web 2.0 and interactive medias in general is raising a major issue: what is the place and the power of consumers ?

Today, this “consumer centric” issue is a priority, the power links between consumers and organizations are changing and rebalancing.

”Strategies are increasingly less marked out and more difficult to balance for companies.”

Indeed, consumers have more directly and easily access to affirm their opinions with more pressure than before.

→ Click to continue reading…