New (ways of using) Media

Last Friday Session of the Year + X-mas drink!

Monday, December 28th, 2009 | cleverwood Friday Afternoon Session | No Comments

Last Friday, despite the snow and a difficult access to the office, Jurgen Noel came to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives.  He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren’t like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important.

After the session, we opened the FAMOUS magnum of Champagne (thank you Marie!), a few other bottles, and some newTree chocolate (thank you Jérôme!) to thank everyone for the great collaboration in 2009 and wish the consultants an excellent holiday period. We posted a few pictures on flickR and Facebook.

Tags: advertising, digital native, facebook, generation Y, jurgen noel, netlog, new ways of, social media