New (ways of using) Media

Cleverwood at DEVCOM Brussels

Tuesday, January 26th, 2010 | Cleverwood | 1 Comment

Cleverwood is a Bronze partner for the DEVCOM fair held on Thursday the 28th of January at NYSE Euronext Brussels Stock Exchange.

From 13:30 until 14:15, Ramon Suarez – new media business and marketing consultant passionate about internet and mobile communication – will also participate as speaker in one of the e-marketing and e-business conferences (EB04 – New e-marketing channels)

From 15:30 until 16:15, Olivier Beaujean – co-founder of Cleverwood and specialized in e-marketing -  will join the e-business forum for a debate about e-reputation (EB08)

During the whole day, you can visit the Cleverwood booth (#9) where our consultants will present you their 7-minutes speed demos.

• Eurostar & Club Med: Find out how two major Belgian actors created efficient blogger outreach actions in Belgium (Caroline Maerten) – slideshow
• Float Away wellness center : get first sales within days with an appropriate social media strategy (Christelle Deliens) – slideshow
• NESCAFE Dolce Gusto : discover how a brand’s new product got 3000 ambassadors in a month (Christelle Deliens) – slideshow
• Engage with your clients using Twitter (Ramon Suarez) – slideshow
• Is your website optimized for Google indexing? Free SEO audit (Ramon Suarez) – Ramon’s checklist
• Find the e-marketing expert you need… here and today! (Olivier Beaujean)
• 7 mobile marketing case, or how does the mobile phone become a marketing tool? (Olivier Beaujean) – slideshow
• Online Reputation Management : what’s being said about your brand and what can you do about it? (Olivier Beaujean)
• Is your website compliant with the 5 golden usability rules for conversion? (Dirk Huysmans) – slideshow
• 7 minutes to assess your online brand strategy. (Olga Slavkina) – slideshow
• Interactive advertising on digital TV. (Saki Kourtidis) – slideshow

If you can’t attend the event, make sure to follow @cleverwood on twitter or monitor the #devcombru hashtag.

Tags: devcombru, e-marketing, fair

Cleverwood enabling Girl Geek’s low pound shopping in London

Friday, March 13th, 2009 | mobile advertising | 6 Comments

Tomorrow, Brussels and Paris Girl Geeks go to London, kindly invited by Eurostar to enjoy low pound shopping and a gathering with London Girl Geeks. Cleverwood, in partnership with Rolling Talks, designed, adviced on technologies and managed the whole project for Eurostar.

Based on our know-how of the mobile usage in Belgium and the very short timing, Cleverwood decided to propose a mobile site, designed for most smartphones and using advantages of open API applications on the web. Mixing power of Twitter to spread the word and add some virality to the messages created during the event, possibilities related to Flickr geo-location and Eurostar favorite places in London located on Google Maps give a great cocktail focussed on ladies locations, their pictures and, of course, their conversations.

All this in a very intuitive and navigation-free interface guiding the Girls at each step to the logical possibilities.

A web interface (www.eurostar.com/girlsgeeks) has been set up as well in order for the non-invited people to follow their trip, their tips, their discoveries… All messages will be automatically transferred as well to their Twitter account using the #GGSL tag. Check it out!

Tags: branded service, e-marketing, mobile, mobile advertising, mobile marketing

cleverwood Friday Session on June 6th – IDTV

Saturday, June 7th, 2008 | cleverwood Friday Afternoon Session | No Comments

On June 6th 2008, Laurent Kinet animated a discussion around the future of IDTV in Belgium and Europe.

You’ll find the slides he showed : Friday session June 6th 2008 – IDTV.

See you soon for a next session !

Tags: e-marketing, idtv