Building momentum through conversations.

By Jochen Cloetens on 4 January 2012 in New (ways of using) Media | 7 Comments

Time for confessions, I love Iron Maiden! Not only for their great output of timeless heavy metal classics, but surely for their unique brand management over time as well. Like many major bands, it might not surprise you Iron Maiden is more than just the artists. It is a serious business with well thought out marketing budgets.

However, while many major bands still use traditional promotion pushed through various new media channels, Iron Maiden seems to understand the power of conversations. Next to their advanced experience marketing programs (join singer Bruce Dickinson on board of his Boeing 747), presences on Google+, Facebook and Twitter, they dare to reach out to the fans in a unique way. Let’s explore what happened earlier this week. → Click to continue reading…

The BEL20 companies on Social Media: Innovators or Laggards?

By Lionel Groetaers on 10 October 2011 in Friday Session | 4 Comments

In a report published in March 2009, the marketing and advertising research company Nielsen called social networks « the global consumer phenomenon of 2008 ». Indeed, they attracted a lot of people: almost two-third of the population on the Web registered on a social network. This consumer phenomenon makes traditional media, the advertising industry and commercial companies face new challenges. For these actors, social networks represent as many opportunities as threats. This study realized and presented by Lionel Groetaers between August 1 and October 31 2010 aims to understand the use of social sites by stock index BEL20 companies.
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3 nouvelles métriques pour Facebook Insights

By Christelle Deliens on 6 October 2011 in New (ways of using) Media | Comments Off

Facebook a lancé de 3 nouvelles “unités de mesure” dans l’outil Facebook Insight. A savoir, “People Talking About This”, “Number of Friends of Fans”, and “Weekly Total Reach”. Mais à quoi peuvent bien servir ces 3 nouvelles métriques?

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Social Media ROI – Measure the unmeasurable

By Hélène Debaisieux on 27 September 2011 in Friday Session | Comments Off

Social Media ROI

Even if the return on investment in social media cannot (yet) be measured easily and precisely, our clients and prospects still want results. How to deal with such a dilemma? How to explain the unmeasurable?

This was the big question which Stijn Vogels, SEA and Social Media Consultant at Cleverwood, tried to answer in only 45 minutes. Together with these answers, Stijn presented a nice overview of  the different ROI tools in Social Media as well for this 40th Friday Session. → Click to continue reading…