NESCAFE Dolce Gusto chooses Cleverwood and goes social media

By Olivier Beaujean on 28 February 2010 in New (ways of using) Media | Comments Off

Nestlé launched the NESCAFE Dolce Gusto coffee machine in Belgium in the last quarter of 2009 and appointed Cleverwood to optimize the online presence and develop and implement a Social Media strategy. These new channels come in ideal combination with all other communication channels that had been put in place by Nestlé, offering new opportunities to link between online and offline actions.

Cleverwood consultants started the mission by developing a Social Media Strategy. The first visible step in this process has been to create and animate a Facebook community of coffee enthusiasts and ambassadors of this new coffee machine.

Two months after the launch, the community counted already 4000 enthusiast members, many of them being very involved and ready to actively take part in the various discussions.

During the DEVCOM fair, Cleverwood presented the case to a jury of e-marketing specialists and won the e-marketing trophy for the action.

This is just a first phase, this step will be followed by others on various Social Media. Stay tuned, and don’t forget to become fan !

Last Friday Session of the Year + X-mas drink!

By Christelle Deliens on 28 December 2009 in Friday Session | Comments Off

Last Friday, despite the snow and a difficult access to the office, Jurgen Noel came to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives.  He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren’t like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important. → Click to continue reading…

Are our politicians 2.0 minded?

By Christelle Deliens on 8 June 2009 in Friday Session | 2 Comments

Whether our politicians are 2.0 minded or not, the answer is definitely NO!
They are maybe present on Facebook, Twitter, YouTube and DailyMotion, but do they really know how it works and how to make an asset out of it?

Geoffrey Laloux, E-Business Strategist & Project Manager at Synaptic came to to review and discuss the online presence of the various parties and politicians. The conclusion is definitely that even though there is a online presence for some of them, most of the time this is definitely not in a 2.0 format.

This was followed by a very interesting debate between the various consultants present at the Friday session. → Click to continue reading…