The BEL20 companies on Social Media: Innovators or Laggards?

By Lionel Groetaers on 10 October 2011 in Friday Session | 4 Comments

In a report published in March 2009, the marketing and advertising research company Nielsen called social networks « the global consumer phenomenon of 2008 ». Indeed, they attracted a lot of people: almost two-third of the population on the Web registered on a social network. This consumer phenomenon makes traditional media, the advertising industry and commercial companies face new challenges. For these actors, social networks represent as many opportunities as threats. This study realized and presented by Lionel Groetaers between August 1 and October 31 2010 aims to understand the use of social sites by stock index BEL20 companies.
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Management Best practices for coworkers, partners and customers

By Hélène Debaisieux on 27 May 2011 in Friday Session | Comments Off

By understanding the importance of  personal environment, you can improve interaction with coworkers, partners and customers. In only 3 steps, everyone can enhance mutual relationship and avoid impulsive emotions to control the interaction.

Alex Papanastassiou gave us universal best practices for human interaction and explained us the reasons of pain or frustration certain difficult relationship can create. The challenge of this question is to catch Human Being Psychology subtility: how to avoid frustration without denying the nature of  feelings? → Click to continue reading…

How do you integrate Ethics with Lobbying in Social Media?

By Rey Tuplano on 23 November 2010 in Friday Session | 2 Comments

That kind of subject for our Friday Session was a great opportunity to broaden our focus on a transparency issue that doesn’t usually pop-up in our mind.

Our colleague Hélène Debaisieux, with a master degree in Ethics, presented her 2-months research in our new offices and by the way, much bigger friday session rooms. :)
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Web Copywriting: between content creation and usability

By Hélène Debaisieux on 21 September 2010 in Friday Session | Comments Off

A huge amount of websites don’t offer a proper copywriting. Good web copywriting is larger than just the wording: it’s the message, it’s how the concept is displayed, how the information is organized… and beyond.

The session was animated by Marina Aubert, Expert in webwriting and Managing Director at CommunicationWeb and Tanguy Pay, copywriter / webwriter at CommunicationWeb.

Being a web copywriter is not as easy to define…

As other new jobs in the New Media sector, the copywriter job description is sometimes difficult to describe: where to locate his position among the different jobs and fields : web copy, content manager, usability expert, webmaster, web manager? During the session, we debates on how to fit this job, at least prove how much this role is interconnected to many other jobs and functions. → Click to continue reading…