Is Digital Signage a natural evolution of Outdoor Communication or a new media?

By Christelle Deliens on 18 January 2010 in Friday Session | 1 Comment

We started this New Year with a very interesting  Friday Session about Digital Signage.

There are more and more digital screens everywhere, in the streets, in restaurants, in cafe’s, in fitness, in cinema’s, in malls. Is it a natural evolution of Outdoor Communication or is it a new media?

Bertrand Prignon came to explain his point of view, his definition of what’s the Digital Signage, how it will affect our lives in the future and the world of advertising.

Regarding the outdoor advertising, Digital Signage gives for the first time the opportunity to enrich this kind of advertising with content.

During the session, we had an interesting discussion about companies who have been the first to use the Digital Signage and their Business Model (success and failures).

The challenge of the Digital Out of Home is the necessity to integrate
participative engagement with added value (relevant content, location based service, time based information and revelant advertising).

According to Bertrand, the equation to be resolved is to:

• find the good places
• choose an efficient CMS (Content Management Service),
• balance the right combination between info and service
• and combine it with the right advertising.

Although the current take-up of Digital Signage in Belgium is still at its beginning, everyone was clearly convinced that, as soon as a good business model will be found, it will take off rapidly.

Want to be the next one to be the speaker at a Cleverwood friday session? Let us know.

If you missed the session, you will find below the entire presentation. You can also see it on SlideShare. For the pics,  it’s on Facebook and Flick’r.

Cleverwood wishes you plenty of “New Ways of Using Media” for 2010

By Olivier Beaujean on 6 January 2010 in Cleverwood | Comments Off

2009 is over and 2010 is starting with plenty of new projects for Cleverwood: Mobile seems to (finally) speed up in Belgium with great initatives in the pipeline, Social Media, Conversation Marketing, Brand Monitoring and Community Management are not just buzz words anymore, and new opportunities for Multi-online-channel campaigns are generated everyday.

We are looking forward to many opportunities to meet new and existing contacts during our Trends Sessions or Friday Afternoon Sessions (the next one, “Is Digital Signage a natural evolution of Outdoor Communication or a new media?” happens on Jan 15th, feel free to register) and probably during various passionating missions in 2010.

For the mobile addicts and curious, we’ll see probably each others at the various Mobile Monday‘s and maybe at the next one on Point of Sale Mobile innovations (SMS, QR code,…).

Another opportunity to meet will at the first DevCom Brussels on Jan 28th. We’ll have a booth there and are working on a set of 10 pragmatic demos and client-based case studies to present during 7-minutes sessions. So if you want to see our team in action, hope to see you there.

All the details and free registration on www.devcom.be

Enjoy 2010 ! we’ll do our best to make it Collaborative, Flexible and based on an intensive Knowledge Sharing. Those are the three pillars of our Dynamic Insourcing working model that we share with an increasing community in Belgium.

Stay connected…

What’s a Friday Session @ Cleverwood?

By Olivier Beaujean on 21 September 2009 in Friday Session | 1 Comment

I don’t think we ever wrote a precise definition, but since the early days of Cleverwood when we were still drawing the first elements of the Dynamic Insourcing, we wanted to make sure that knowledge sharing, flexibility and collaborative way of working were going to be in the heart of our processes.

Friday Afternoon Sessions is definitely about knowledge sharing and collaboration.

The concept is that every consultant is welcome to share his knowledge or expertise during a short and informal session where interaction is the major keyword. We invite all members of the Consultants community plus a few externals who could be interested to discuss a given topic that must be linked to New (ways of using) Media. → Click to continue reading…

Cleverwood Friday Session, March 20th 2009 Enterprise 2.0 : What is it?

By Christelle Deliens on 25 March 2009 in Friday Session | Comments Off

Last week Laurent Kinet (co-founder and board member of cleverwood) and Roald Sieberath gave a Friday Afternoon Session about the enterprise 2.0: What is it?

Laurent Kinet explained that whether we like or not, enterprise 2.0 is going to happen in our organization.

Also, Enterprise 2.0 covers a tangible reality that goes beyond technology and tools: it answers some important challenges for companies, such as collaboration and sharing, knowledge management, mobility or work-life balance – and leverages the power of collective intelligence.

It was really interesting to discover the importance of the Generation Y, the 4C’s approach by Niall Cook and of course the “father” of the term “enterprise 2.0”, Andrew McAfee.

If you missed the session, don’t worry, you’ll find the slides they showed Friday Session March 20^th 2009 – Enterprise 2.0 and some pictures.