IDTV

Future of iDTV: opportunities, consumer behavior and business models

By Saky Kourtidis on 7 July 2010 in New (ways of using) Media | Comments Off

In the current context of digitalization and technologies convergence, a radical change is occuring in the world of Marketing and Advertising. At Cleverwood, we believe the radical change will be particularly important for the Television, this industry is facing big challenges and traditionnal Broadcast probably has to be re-thought.

Due to this growing complexity and the difficulty to anticipate the rapid technological evolutions, future is blur and many questions are raising for the entire ecosystem in this sector: → Click to continue reading…

iDTV : opportunities, consumer behavior and business models

By Manuel Pueyo on 4 March 2010 in Friday Session | 1 Comment

In the current context of traditional mass marketing reduction and intense media fragmentation, the debate at Cleverwood Friday Session on Friday 26 of February turned out to be a interesting exercise to discuss challenges that Television industry is facing and the rise of Interactive Deigital Television in Belgium.

The session was animated by Saky Kourtidis, Trainee Business Consultant at Cleverwood and student in Business Engineering at ICHEC.

Saky Kourtidis (click for more pictures)

During the presentation we all had an interesting discussion about the impact that interactivity could have in future marketing practices.

New models will appear in this new era for Television. During many years, consumers were forced to waste their time watching linear advertisements that were imposed to them. With the new IDTV it remains to be seen if they will accept to play the game of interactivity with advertisers. Industry actors, their role in this new television landscape was also a source of passionate debate.

Saky Kourtidis explained his thesis work and exposed his vision on how advertisement budget will evolve in this new scenario. Despite the sometimes, and typical, disruptive atmosphere, he managed to answer rather complex questions asked by experienced consultants. “It was an amazing experience but also an exercise sensibly different from a presentation in front of my ICHEC class because I was in front of expert consultant that have been researching innovative solutions, pursuing knowledge in their core competences and looking for interactivity Saki said after the presentation.

video by Manuel Pueyo : www.oole.eu

You missed the session? watch it below:

Future is a four letter word

By Fabian Tilmant on 20 March 2009 in New (ways of using) Media | Comments Off

blyk BLYK or EXQI. Strange words that symbolize innovation in Belgian New Media landscape. What’s interesting in these initiatives is that, unlike most of the pure online players, they’re operated by media people who are looking for new models, based on advertising revenues. Indeed, profitability, and thus possibilities of getting sufficient budget from advertisers, is the start point of these initiatives. Eric Samson (CEO Blyk Belgium) and Gabriel Fehervari (CEO Alfacam) don’t hesitate to take their pilgrim’s staff to spread the word to the market and evangelize advertisers to their new models, forecasting better ROI than traditional models. → Click to continue reading…