User + Content = Media

By Christelle Deliens on 24 November 2009 in Friday Session | Comments Off

Last Friday, Muriel Vandermeulen was our guest for the Friday Afternoon Session : User + Content = Media.

When Web 1.0 was per definition a support, Web 2.0 became a media. The way information is produced, used relayed has changed and user now play an important role in this information chain. Content is no longer institutional but rather organic (social bookmarking, collective intelligence, folksonomy, crowdsourcing…).

During this session, Muriel explained us how users took the lead on the content, and even sometimes become the media as she demonstrated in some examples. → Click to continue reading…

The digital information value chain

By Saky Kourtidis on 13 October 2009 in Friday Session | 3 Comments

On Friday 9th of October, Fabian Tilmant, senior mobile consultant, presented a tool he has been working on for a long time already and notably in New York, at the Institute for Media and Entertainment: the value chain of the digital information distribution.

He explained that from broadcast television to online media, from gaming to radio, all media can be analysed through this Information Value Chain. This model allows understanding New (ways of using) Media successful strategies, recent repositioning and biggest failure. It enables to point out the reasons why some corporate strategies consist to take the largest possible place in the information value chain. After an hour of presentation, Fabian proposed the attendees to share ideas by making short “use cases” on the topic.

Google, Apple, Belgacom, IPM, Rossel, HTC, Microsoft… we de- and re-constructed their presence on the entire chain during the interactive part of the session. → Click to continue reading…

Why Belgian media groups should consider buying 4th UMTS licence

By Fabian Tilmant on 1 April 2009 in New (ways of using) Media | Comments Off

Belgian government has decided, more to refill State’s accounts in these downturn times than to stimulate competition, to propose a fourth licence for setting up and commercially exploiting an additional UMTS network in Belgium. VOO and Telenet seem logically interested as 4th major Telecom actors in Belgium (Telenet mostly in North and VOO in South of the kingdom), but I believe that, UMTS being aimed at diffusing multimedia content through wireless network, other actors have a role to play in this game.
First of all because MNO (Mobile Network Operators) have failed until now stimulating mobile data usage in Belgium. Many people blame the lack of device subzidiation in the country, but I believe it is also the failure of enabler’s roll out (such as simple and standard configuration settings, activation plan and marketing propositions for mobile internet/WAP/wireless services) and expensive data plans by mobile operators, as well as bad quality of their 3G/3G+ network that are the real reasons.
I think that media groups, which are mostly private companies in opposition to mobile operators that mostly emerge from historical telecom operators, would be more efficient at providing an optimal experience to the users and efficient and profitable business models to advertisers. Look at Blyk being managed by a media expert in Belgium: Eric Samson. → Click to continue reading…

Interview about Flair Mobile Mag (in french)

By Fabian Tilmant on 26 March 2009 in Mobile Marketing | Comments Off