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Advertising on mobiles – a few key success factors

By Cleverwood on 19 November 2008 in Mobile Marketing | 1 Comment

On Nov 17th during the previous Mobile Monday organized in Brussels at the IBBT Ilab, Fabian Tilmant, co-founder and senior consultant at cleverwood, discussed the golden triangle of mobile content and services.

“Building a win-win-win interactivity between the platform, the content and the advertisers is the best way to create a successful and sustainable business model“, says Tilmant, before concluding on a “let’s build platforms!“.