NESCAFE Dolce Gusto chooses Cleverwood and goes social media

By Olivier Beaujean on 28 February 2010 in New (ways of using) Media | Comments Off

Nestlé launched the NESCAFE Dolce Gusto coffee machine in Belgium in the last quarter of 2009 and appointed Cleverwood to optimize the online presence and develop and implement a Social Media strategy. These new channels come in ideal combination with all other communication channels that had been put in place by Nestlé, offering new opportunities to link between online and offline actions.

Cleverwood consultants started the mission by developing a Social Media Strategy. The first visible step in this process has been to create and animate a Facebook community of coffee enthusiasts and ambassadors of this new coffee machine.

Two months after the launch, the community counted already 4000 enthusiast members, many of them being very involved and ready to actively take part in the various discussions.

During the DEVCOM fair, Cleverwood presented the case to a jury of e-marketing specialists and won the e-marketing trophy for the action.

This is just a first phase, this step will be followed by others on various Social Media. Stay tuned, and don’t forget to become fan !