Last Friday Session of the Year + X-mas drink!

By Christelle Deliens on 28 December 2009 in Friday Session | Comments Off

Last Friday, despite the snow and a difficult access to the office, Jurgen Noel came to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives.  He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren’t like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important. → Click to continue reading…

Are our politicians 2.0 minded?

By Christelle Deliens on 8 June 2009 in Friday Session | 2 Comments

Whether our politicians are 2.0 minded or not, the answer is definitely NO!
They are maybe present on Facebook, Twitter, YouTube and DailyMotion, but do they really know how it works and how to make an asset out of it?

Geoffrey Laloux, E-Business Strategist & Project Manager at Synaptic came to to review and discuss the online presence of the various parties and politicians. The conclusion is definitely that even though there is a online presence for some of them, most of the time this is definitely not in a 2.0 format.

This was followed by a very interesting debate between the various consultants present at the Friday session. → Click to continue reading…

Debriefing the Netlog brand day

By Christelle Deliens on 3 April 2009 in New (ways of using) Media | 2 Comments

I followed the first Netlog’s brand and developer day and it was quite interesting to see how much Netlog is a vector of great innovative brand initiatives. My favorite: Snickers!

Toon Coppens (CTO and co-founder of Netlog) opened the session with a Netlog presentation by, followed by Inge Wiame (Business Developer-Netlog) on  ”the power of the brand page”. She highlighted really well the importance to have a brand page, to be visible and to create integrated campaigns and contest on your brand page because it’s works! Young people love to share skins, videos, pictures so don’t hesitate to be creative. → Click to continue reading…