new media

New Year’s Event at Cleverwood

By Hélène Debaisieux on 1 February 2011 in Trends Session | 1 Comment

To celebrate the end of this special year 2010 and welcome 2011 with some predictions, we gathered our consultants, clients and partners around some drinks, food and 2011 New Media Predictions in our brand new offices.

After a short introduction by Olivier Beaujean and Caroline Maerten, each consultant presented his/her own prediction related to his/her hope, belief and specialisation. → Click to continue reading…

33 New Media predictions for 2011

By Hélène Debaisieux on 31 January 2011 in New (ways of using) Media, Trends Session | 2 Comments

During the Cleverwood New Year’s Event last Thursday, we invited all our guests to take a risk and make some predict for the new years.

Posts-it-wall during the Cleverwood New Year's Event

Here are their 33 new media predictions for the world of 2011! → Click to continue reading…

Future of iDTV: opportunities, consumer behavior and business models

By Saky Kourtidis on 7 July 2010 in New (ways of using) Media | Comments Off

In the current context of digitalization and technologies convergence, a radical change is occuring in the world of Marketing and Advertising. At Cleverwood, we believe the radical change will be particularly important for the Television, this industry is facing big challenges and traditionnal Broadcast probably has to be re-thought.

Due to this growing complexity and the difficulty to anticipate the rapid technological evolutions, future is blur and many questions are raising for the entire ecosystem in this sector: → Click to continue reading…

iDTV : opportunities, consumer behavior and business models

By Manuel Pueyo on 4 March 2010 in Friday Session | 1 Comment

In the current context of traditional mass marketing reduction and intense media fragmentation, the debate at Cleverwood Friday Session on Friday 26 of February turned out to be a interesting exercise to discuss challenges that Television industry is facing and the rise of Interactive Deigital Television in Belgium.

The session was animated by Saky Kourtidis, Trainee Business Consultant at Cleverwood and student in Business Engineering at ICHEC.

Saky Kourtidis (click for more pictures)

During the presentation we all had an interesting discussion about the impact that interactivity could have in future marketing practices.

New models will appear in this new era for Television. During many years, consumers were forced to waste their time watching linear advertisements that were imposed to them. With the new IDTV it remains to be seen if they will accept to play the game of interactivity with advertisers. Industry actors, their role in this new television landscape was also a source of passionate debate.

Saky Kourtidis explained his thesis work and exposed his vision on how advertisement budget will evolve in this new scenario. Despite the sometimes, and typical, disruptive atmosphere, he managed to answer rather complex questions asked by experienced consultants. “It was an amazing experience but also an exercise sensibly different from a presentation in front of my ICHEC class because I was in front of expert consultant that have been researching innovative solutions, pursuing knowledge in their core competences and looking for interactivity Saki said after the presentation.