Cleverwood is part of the new “Rossel Label”

By Cleverwood on 10 December 2010 in Cleverwood | Comments Off

The Rossel group recently launched a new initiative called the Rossel Label. This group of experts gathered to answer the growing demand of advertisers for new and creative solutions in new media and advertising.

Cleverwood is happy to be part of this initiative. Together with 5 other companies, we are looking forward to help many companies explore new ways of using media.

Read more and download the presentation of this label at the Rossel Advertising website.

Cleverwood wishes you plenty of “New Ways of Using Media” for 2010

By Olivier Beaujean on 6 January 2010 in Cleverwood | Comments Off

2009 is over and 2010 is starting with plenty of new projects for Cleverwood: Mobile seems to (finally) speed up in Belgium with great initatives in the pipeline, Social Media, Conversation Marketing, Brand Monitoring and Community Management are not just buzz words anymore, and new opportunities for Multi-online-channel campaigns are generated everyday.

We are looking forward to many opportunities to meet new and existing contacts during our Trends Sessions or Friday Afternoon Sessions (the next one, “Is Digital Signage a natural evolution of Outdoor Communication or a new media?” happens on Jan 15th, feel free to register) and probably during various passionating missions in 2010.

For the mobile addicts and curious, we’ll see probably each others at the various Mobile Monday‘s and maybe at the next one on Point of Sale Mobile innovations (SMS, QR code,…).

Another opportunity to meet will at the first DevCom Brussels on Jan 28th. We’ll have a booth there and are working on a set of 10 pragmatic demos and client-based case studies to present during 7-minutes sessions. So if you want to see our team in action, hope to see you there.

All the details and free registration on www.devcom.be

Enjoy 2010 ! we’ll do our best to make it Collaborative, Flexible and based on an intensive Knowledge Sharing. Those are the three pillars of our Dynamic Insourcing working model that we share with an increasing community in Belgium.

Stay connected…

Last Friday Session of the Year + X-mas drink!

By Christelle Deliens on 28 December 2009 in Friday Session | Comments Off

Last Friday, despite the snow and a difficult access to the office, Jurgen Noel came to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives.  He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren’t like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important. → Click to continue reading…

Mobile Music at #momobxl – debrief by the AWT

By Olivier Beaujean on 1 November 2009 in New (ways of using) Media | 1 Comment

During the mobile Monday that was held at Corelio in September, we discussed the present and future of mobile music (see previous blog post about this).