Video might have killed the radio stars… what about Internet?

By Julien Mourlon on 19 May 2009 in New (ways of using) Media, Trends Session | 2 Comments

What started in 2002 as a weekly radio show on a local radio station kept on evolving throughout the years. If I am still proud to produce shows for FM radio stations (thanks to FM Brussel and 057 radio for giving us this opportunity), I also decided in March 2008 to create an online radio station on the Radionomy platform as a way to expand the Laid Back project.

So far more than 20 deejays and numerous guests collaborate on LDBK and help us broadcast 24/7 the best in urban music from the last 40 years. But our goal with LDBK is more ambitious than being a jukebox. We want to make the best use of the new technologies in order to shape the future of radio. → Click to continue reading…

Ever wanted to look as cool as Tom Cruise in Minority report?

By Jurgen Noel on 18 May 2009 in New (ways of using) Media | Comments Off

Well it’s no longer science fiction!

As demonstrated by Patty Maes - Belgian MIT professor & specialist in artificial intelligence – on TED.com this technology is now within our grasp. Together with her team she succeeded in building and programming a device that truly delivers us augmented reality; by bringing intangible, digital information out into the tangible world, and allowing us to interact with this information via natural hand gestures. → Click to continue reading…

What Women Want… in Mobile

By Christelle Deliens on 11 May 2009 in Trends Session | 2 Comments

Here is a quick debrief of our Mobile Marketing Trends Session held on May 7th : What women want… in Mobile?

Because we are all different, we love different brands, we use our devices in different ways, Fabian Tilmant started by highlighting the importance of segmentation in mobile . → Click to continue reading…