Press

Turning internet users into loyal clients

By Stijn Vogels on 30 April 2011 in Cleverwood | Comments Off

What is the best way to manage the image of your brand on Facebook or Twitter? All this and more was discussed in a recent article in Le Vif which featured, amongst others, Caroline Maerten of Cleverwood.

It is important to emphasize the value of listening to what internet users are saying and genuinely interacting with them, before turning them into loyal clients. Their input is equally important as a valuable source of innovation for your company.

This blogpost is quoted and adapted from the article in French. → Click to continue reading…

Business Blogging: interview with Olivier Beaujean & Caroline Maerten (Trends.be)

By Stijn Vogels on 17 March 2011 in Cleverwood | Comments Off

Today in the business magazine Trends, you can read an interview with Olivier Beaujean and Caroline Maerten on business blogging. If you have the latest version of the magazine, be sure to turn to pages 78–80. If not, than continue reading this post! → Click to continue reading…

Why Belgian media groups should consider buying 4th UMTS licence

By Fabian Tilmant on 1 April 2009 in New (ways of using) Media | Comments Off

screen_flair_mobile Belgian government has decided, more to refill State’s accounts in these downturn times than to stimulate competition, to propose a fourth licence for setting up and commercially exploiting an additional UMTS network in Belgium. VOO and Telenet seem logically interested as 4th major Telecom actors in Belgium (Telenet mostly in North and VOO in South of the kingdom), but I believe that, UMTS being aimed at diffusing multimedia content through wireless network, other actors have a role to play in this game.
First of all because MNO (Mobile Network Operators) have failed until now stimulating mobile data usage in Belgium. Many people blame the lack of device subzidiation in the country, but I believe it is also the failure of enabler’s roll out (such as simple and standard configuration settings, activation plan and marketing propositions for mobile internet/WAP/wireless services) and expensive data plans by mobile operators, as well as bad quality of their 3G/3G+ network that are the real reasons.
I think that media groups, which are mostly private companies in opposition to mobile operators that mostly emerge from historical telecom operators, would be more efficient at providing an optimal experience to the users and efficient and profitable business models to advertisers. Look at Blyk being managed by a media expert in Belgium: Eric Samson. → Click to continue reading…

Fair Wood Ventures and BelgiqueMobile to partner

By Cleverwood on 19 January 2009 in Cleverwood | Comments Off

Brussels, January 2009. Fair Wood Ventures and BelgiqueMobile decide to collaborate on an ambitious editorial project. The target is to transform today’s blog into a portal with news and services about the mobile sector.