Why Belgian media groups should consider buying 4th UMTS licence

By Fabian Tilmant on 1 April 2009 in New (ways of using) Media | Comments Off

Belgian government has decided, more to refill State’s accounts in these downturn times than to stimulate competition, to propose a fourth licence for setting up and commercially exploiting an additional UMTS network in Belgium. VOO and Telenet seem logically interested as 4th major Telecom actors in Belgium (Telenet mostly in North and VOO in South of the kingdom), but I believe that, UMTS being aimed at diffusing multimedia content through wireless network, other actors have a role to play in this game.
First of all because MNO (Mobile Network Operators) have failed until now stimulating mobile data usage in Belgium. Many people blame the lack of device subzidiation in the country, but I believe it is also the failure of enabler’s roll out (such as simple and standard configuration settings, activation plan and marketing propositions for mobile internet/WAP/wireless services) and expensive data plans by mobile operators, as well as bad quality of their 3G/3G+ network that are the real reasons.
I think that media groups, which are mostly private companies in opposition to mobile operators that mostly emerge from historical telecom operators, would be more efficient at providing an optimal experience to the users and efficient and profitable business models to advertisers. Look at Blyk being managed by a media expert in Belgium: Eric Samson. → Click to continue reading…

Debriefing: La métamorphose de la Radio: sommes-nous prêts pour le 2.0?

By Cleverwood on 17 December 2008 in Trends Session | 4 Comments

On December 3rd, Cleverwood organized a Trends Session to discuss the future of the Radio in general and in the French speaking part of Belgium in more details.
Around the table, Marc Vossen (general manager – Nostalgie), Laurent Finet (new media advisor – RTBF), Jean-Jacques Deleeuw (general manager – Bel RTL) and Yves Baudechon (co-founder – Radionomy) discussed the current challenges and opportunities that digital and interactivity will bring to the FM radio. The discussion was orchestrated by Cédric Godart (Pure FM). → Click to continue reading…

cleverwood Trends Session 3 Dec : La métamorphose de la radio – sommes-nous prêts pour le 2.0.?

By Cleverwood on 20 November 2008 in Trends Session | 1 Comment

Are we ready for the next radio generation?

During the next Trends Session on December 3rd, cleverwood invited a pannel of belgian key players in the radio sector to discuss the future of the traditionnal radio in light of the current digital evolution.

During this session, Cédric Godart (Pure FM) will moderate a discussion between Marc Vossen (general manager – Nostalgie), Laurent Finet (new media advisor – RTBF), Jean-Jacques Deleeuw (general manager – Bel RTL) and Yves Baudechon (co-founder – Radionomy) to debate around the opportunities and challenges that arise with the explosion of the new media.

If you are interested, feel free to register to this event, we’ll be happy to meet you there!

The Trends Sessions are part of our Dynamic Insourcing programme, you can also have a look at the previous trends sessions on Mobile Advertising.