New (ways of using) Media

What Women Want… In Mobile ? Videos now available

Friday, August 21st, 2009 | cleverwood trends session | No Comments

If you missed the Cleverwood Trends Session “What Women Want… in Mobile”, or if you like to watch it again, the full video of the conference is now available.

In the first part, Mélanie Mc Cluskey, Director Customer Intelligence Center at Belgacom Group, talked about the Mobile usage: what women do, what women want, what women expect.

The second keynote was held by Carole Lamarque who discussed Mobile as a Media :the mobile marketing business models, the adoption strategies, the long term opportunities in the belgian market and highlighted various advertising models.

You can also have a look on the full slides of the conference.

Thank you to AWT for the video.

Tags: advertiser, Cleverwood, cleverwood trends session, Dynamic Insourcing, innovation, mobile, mobile internet, mobile internet initiatives, mobile marketing, mobile segment, new media, sanoma, smartphones, source of inspiration, what women want, women, women’s psychology