Building momentum through conversations.

By Jochen Cloetens on 4 January 2012 in New (ways of using) Media | 7 Comments

Time for confessions, I love Iron Maiden! Not only for their great output of timeless heavy metal classics, but surely for their unique brand management over time as well. Like many major bands, it might not surprise you Iron Maiden is more than just the artists. It is a serious business with well thought out marketing budgets.

However, while many major bands still use traditional promotion pushed through various new media channels, Iron Maiden seems to understand the power of conversations. Next to their advanced experience marketing programs (join singer Bruce Dickinson on board of his Boeing 747), presences on Google+, Facebook and Twitter, they dare to reach out to the fans in a unique way. Let’s explore what happened earlier this week. → Click to continue reading…

Top Tweets of 2011: Predictable vs Surprise

By Stijn Vogels on 7 December 2011 in New (ways of using) Media | 2 Comments

With Saint Nicolas behind us, the final stretch to Christmas and the New Year is in sight. It’s the time of year where we review all that’s happened in the past year. For this reason, Twitter is publishing an overview of their most populair stories, topics and hashtags. → Click to continue reading…

How to: create Google+ Brand Pages

By Stijn Vogels on 15 November 2011 in New (ways of using) Media | 2 Comments

Brand pages for Google+ have finally arrived. In this article we will show you how to create a page for your brand, and share our first impressions after a week of use. Keep in mind that the platform is still young and under development.

When Google launched their social network in June 2011, an immediate battle for precious invites ensued. Companies and brands were left a bit out in the cold. Brand pages was a much-requested feature and Google commented that their were working on it.

So now the moment has finally arrived where we can all setup a page for our own brand. → Click to continue reading…

Club Brugge’s conversation manager: facing the difficulties

By Pieter Maenhout on 28 October 2011 in New (ways of using) Media | 8 Comments

Last week the following tweet appeared in my feed: “Club Brugge is looking for a conversation manager.” All kinds of emotions struck me.

• As a long time fan: joy and pride.
• As a new media consultant: excitement.
• As a combination of both: even more excitement.

Could this be the first step that makes the rather conservative football world realize what great things they can achieve by using new media? Could this be the right moment? → Click to continue reading…