The New Media Generation: Adlovers or Ad-avoiders?

By Hélène Debaisieux on 22 October 2010 in New (ways of using) Media | Comments Off

Yesterday I attended the GRP Media Session about the relationship between the young generation (between 18 and 22) and the media.

The evening was divided into 3 presentations about new researches over this Media Generation. Some of the results were surprising, some of them weren’t! Here is my take for each of them… → Click to continue reading…

Mobile Monday on Mobile Social Media with the participation of BNP Paribas Fortis

By Hélène Debaisieux on 19 October 2010 in New (ways of using) Media | Comments Off

What rimes with social media rimes with Cleverwood. This time, we were the proud organisator of the Mobile Monday that took place at Corelio. For this special edition, we meticulously choose the speakers and gave the opportunity to the #momobxl community to « broadcast » their tweets during the event on a second screen (thanks to TweetWall Pro). Check the tweets!

As for the content, we begun with 3 speakers about the mobile social media (« From WAP to APP », « Internet of things and social media – when digital meets physical » and « How to implement social media in your Mobile strategy ») and ended with BNP Paribas Fortis who presented their Mobile Banking brand new system. → Click to continue reading…

Caroline Maerten / RollingTalks joins Cleverwood to develop the Social Media business unit

By Olivier Beaujean on 30 August 2010 in Cleverwood | Comments Off

Download a pdf version of the Press Release in FR or NL

After 18 months of fruitful collaboration, Caroline Maerten, aka @RollingTalks, officially brings her expertise to Cleverwood, the belgian New Media agency founded in 2007. Caroline takes the lead of the Social Media Business Unit.

As per July 1st, Cleverwood is counting on a new partner in the management team. Caroline Maerten’s mission will be to develop the current social media strategic and operational consulting offer (Monitoring, communication and online presence strategy, e-reputation, community management, crisis management, cross-channel campaigns, coaching…).

“The expertise and experience Caroline is bringing to Cleverwood will ensure the long-term development of our Social Media focus, as it now becomes a specific Business Unit inside Cleverwood,” says Olivier Beaujean, managing partner. ”This is perfectly in line with the growth strategy we are currently rolling out.”

According to Caroline Maerten, “The current market evolution in the New Media, and especially in the Social Media requires a very professional approach. Joining Cleverwood opens new horizons and the possibility to offer our clients a larger service offering in terms of New Media and of “New (ways of using) Media” while improving the quality of services they benefited so far.” → Click to continue reading…

NESCAFE Dolce Gusto chooses Cleverwood and goes social media

By Olivier Beaujean on 28 February 2010 in New (ways of using) Media | Comments Off

Nestlé launched the NESCAFE Dolce Gusto coffee machine in Belgium in the last quarter of 2009 and appointed Cleverwood to optimize the online presence and develop and implement a Social Media strategy. These new channels come in ideal combination with all other communication channels that had been put in place by Nestlé, offering new opportunities to link between online and offline actions.

Cleverwood consultants started the mission by developing a Social Media Strategy. The first visible step in this process has been to create and animate a Facebook community of coffee enthusiasts and ambassadors of this new coffee machine.

Two months after the launch, the community counted already 4000 enthusiast members, many of them being very involved and ready to actively take part in the various discussions.

During the DEVCOM fair, Cleverwood presented the case to a jury of e-marketing specialists and won the e-marketing trophy for the action.

This is just a first phase, this step will be followed by others on various Social Media. Stay tuned, and don’t forget to become fan !