Football and Social Media in Belgium

By Pieter Maenhout on 12 December 2011 in New (ways of using) Media, Trends Session | 21 Comments

Football and social media in Belgium

Cleverwood white paper by Pieter Maenhout.

As announced in my previous blogpost, I’ve worked for several months on an overview on how Football clubs in Belgium use social media. Today it seems like most companies and brands are conquering their fear of social media, one step at a time. They realize that online presence and reputation matters. A multi-million business like the professional football world can not leave behind. → Click to continue reading…

Cleverwood wishes you plenty of “New Ways of Using Media” for 2010

By Olivier Beaujean on 6 January 2010 in Cleverwood | Comments Off

2009 is over and 2010 is starting with plenty of new projects for Cleverwood: Mobile seems to (finally) speed up in Belgium with great initatives in the pipeline, Social Media, Conversation Marketing, Brand Monitoring and Community Management are not just buzz words anymore, and new opportunities for Multi-online-channel campaigns are generated everyday.

We are looking forward to many opportunities to meet new and existing contacts during our Trends Sessions or Friday Afternoon Sessions (the next one, “Is Digital Signage a natural evolution of Outdoor Communication or a new media?” happens on Jan 15th, feel free to register) and probably during various passionating missions in 2010.

For the mobile addicts and curious, we’ll see probably each others at the various Mobile Monday‘s and maybe at the next one on Point of Sale Mobile innovations (SMS, QR code,…).

Another opportunity to meet will at the first DevCom Brussels on Jan 28th. We’ll have a booth there and are working on a set of 10 pragmatic demos and client-based case studies to present during 7-minutes sessions. So if you want to see our team in action, hope to see you there.

All the details and free registration on www.devcom.be

Enjoy 2010 ! we’ll do our best to make it Collaborative, Flexible and based on an intensive Knowledge Sharing. Those are the three pillars of our Dynamic Insourcing working model that we share with an increasing community in Belgium.

Stay connected…

What Women Want… In Mobile ? Videos now available

By Saky Kourtidis on 21 August 2009 in Trends Session | Comments Off

Carole LamarqueIf you missed the Cleverwood Trends Session “What Women Want… in Mobile”, or if you like to watch it again, the full video of the conference is now available.

In the first part, Mélanie Mc Cluskey, Director Customer Intelligence Center at Belgacom Group, talked about the Mobile usage: what women do, what women want, what women expect. → Click to continue reading…

Debriefing: La métamorphose de la Radio: sommes-nous prêts pour le 2.0?

By Cleverwood on 17 December 2008 in Trends Session | 4 Comments

On December 3rd, Cleverwood organized a Trends Session to discuss the future of the Radio in general and in the French speaking part of Belgium in more details.
Around the table, Marc Vossen (general manager – Nostalgie), Laurent Finet (new media advisor – RTBF), Jean-Jacques Deleeuw (general manager – Bel RTL) and Yves Baudechon (co-founder – Radionomy) discussed the current challenges and opportunities that digital and interactivity will bring to the FM radio. The discussion was orchestrated by Cédric Godart (Pure FM). → Click to continue reading…