What Women Want… in Mobile

By Christelle Deliens on 11 May 2009 in Trends Session | 2 Comments

Here is a quick debrief of our Mobile Marketing Trends Session held on May 7th : What women want… in Mobile?

Because we are all different, we love different brands, we use our devices in different ways, Fabian Tilmant started by highlighting the importance of segmentation in mobile . → Click to continue reading…

What women want… in Mobile?

By Christelle Deliens on 23 April 2009 in Trends Session | 2 Comments

Everyday, brands are exploring new ways of engaging conversations with their consumers. And Mobile, the fastest growing media, is one of them.

Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect?

How different are the female expectations when it comes to mobile marketing? In our next Trends Session, we’ll help you understand: What women want… in Mobile

On May 7th, Cleverwood invites the major actors in the mobile market to talk about the growing importance of mobile media for women. → Click to continue reading…

Interview about Flair Mobile Mag (in french)

By Fabian Tilmant on 26 March 2009 in Mobile Marketing | Comments Off

Google asks you which ad you want to see (or not?)

By Christelle Deliens on 19 March 2009 in Cleverwood | Comments Off

Google recently announced on its official blog the launch of the interest-based advertising and hopes to offer a better user experience for each stakeholder in the process: the advertisers, publishers and the Google users.

The principle is quite simple: each time a user googles a keyword, a number of specific interests-based commercial ads will be displayed depending on the previous search queries and on some preferences the user can indicate. Both information are stored in a cookie.

The first interest-based ads are expected to be launched during the second quarter 2009. → Click to continue reading…