GRP Media Session: Consumer Insights

By Saky Kourtidis on 9 November 2009 in New (ways of using) Media | Comments Off

Emergence of web 2.0 and interactive medias in general is raising a major issue: what is the place and the power of consumers ?

Today, this “consumer centric” issue is a priority, the power links between consumers and organizations are changing and rebalancing.

”Strategies are increasingly less marked out and more difficult to balance for companies.”

Indeed, consumers have more directly and easily access to affirm their opinions with more pressure than before.

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